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Market Segmentation The process of dividing a heterogeneous market into several homogeneous sub-markets. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant See Details » The Long Tail: Why the Future of Business is Selling Less of More See Details » The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market See Details » The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers See Details » Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity See Details » Market Potential Marketing Mix

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