In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called a store. Retailers are at the end of the supply chain. Marketers see retailing as part of their overall distribution strategy.
Additional meaning of Retailer:
A person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business.