by Tom Gorman
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| List Price: | $19.95 |
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Product Description
A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.
Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Decent Review, 2008-06-29
Fairy good review of major principles.
Excellent review for national MBA exams but needs a bit more depth in finance, ie., accounting principles.
Overall, recommended as a review of major tipics.
5 of 5 people found the following review helpful:
Very basic, but useful, survey of business topics , 2007-10-27
I wanted a survey of what a trained manager learns/uses from school and this book met that goal. I have some management experience but there are large gaps in my training (e.g. accounting, etc.) At least now I know what I don't know. I particularly benefited from the accounting, billing sections. It goes far enough to explain the double entry ledger, how it works, etc.; kind of a diluted Accounting 101. This is the approach of the book on each topic as it plods over the curriculum of a business degree.
Putting MBA in the title seems a little generous to me, it seems more like an introduction/survey of a business minor/major, but whatever. Some of the sections are a little longer than they have to be, the book seems a long read for what it accomplishes.
The author does a good job of getting you into the mindset of an upwardly mobile manager to see how they think to organize work and people so they can take the next step up. Basic trade offs in investment, accuracy in accounting, how to hire, when to fire, etc. are all described in practical terms. Very easy to read and the index is useful.
If you are a new entrepreneur with limited business exposure, or an older hand with gaps in your business education, this book could save you a lot trouble. It will not be of much use in areas where you already have real world experience. It can seem basic to the point of boring where you are experienced. But, this is about what to expect from the title of the book so I think it does its intended job pretty well.
4 of 24 people found the following review helpful:
 Great and easy book!, 2003-01-31
Covers basics and most important things to get you started. The rest you will forget anyway
6 of 30 people found the following review helpful:
VERY HELPFUL TO MBA BASICS, 2002-02-08
the fast way to teach mba basics
53 of 56 people found the following review helpful:
Better than the Dummies Equivalent, 2000-04-26
This book covers a lot of ground and is easy to follow (sometimes too easy). A lot of the contents can be redundant for those with a background in marketing, finance, etc. but it is well rounded. I compared it to the Dummies equivalent and found this one to be a better read (I usually buy Dummies though - this is my first Idiots guide).
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