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| List Price: | $34.95 |
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Product Description
In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Career-changing outlook, 2008-12-31
I'm an entrepreneur and didn't even know it. I'm the front man in an alternative rock band. This book helped me turn my expensive hobby into a business that may actually support the lifestyle I always dreamed about. I can't recommend this book highly enough. Read it with an open mind... just read it!
0 of 0 people found the following review helpful:
Life Changing, 2008-04-15
Do you own a small business? Do you feel burned out, broken, wondering if you ever want to step foot inside your place of business again? If this sounds like you and you haven't purchased this book then you are doing yourself a huge disservice. This book will change the way you view your business and help you to get back on the right track. I listened to only the first CD and the next day revamped my entire business as if someone took the shroud from my eyes.
I highly recommend this book to new business owners through veteran business owners. Rock solid principles that help so many of the wrongs you've made in the past with your business mindset.
WARNING: Not willing or ready to listen and change, don't bother then, you clearly haven't suffered enough...yet!
3 of 3 people found the following review helpful:
 Good message but might want to go with abridged version, 2008-03-20
This book has a useful message for businesses in the infancy stage: when someone who is good at something wants to start their own business, they will eventually have to STOP doing what they are good at and start building a business -- a very different skill set. I give the book four or five stars for the principles to be gleaned (though I do have some qualms about his insistence on hiring barely adequate people, not the best people, which seems to be in contradiction to "Good to Great," which emphasizes the importance of quality workers doing what they do best).
However, the unabridged version has SO much padding in it, it became grating fairly quickly. Gerber could probably have said what he needed to say over the course of two CDs, not seven. He runs on and on, beating his points to death. I found myself skipping ahead quite a bit. Since it's an audio CD, I might have missed something useful, but I couldn't take the pedantic, overkill I was being subjected to. A typical example: "Jim and Bob own a business together. Sometimes Jim does the books. Sometimes Bob does the books. When Jim doesn't do the books, Bob does. When Bob doesn't do the books, Jim does. When they hired Al, either Bob, Jim, or Al did the books. When Bob or Jim didn't do the books, Al did. When Al or Bob didn't do the books, Jim did." And so on and so forth. It was either skip ahead or crash my car into a wall to end the mental anguish this style of speaking/writing caused.
So, useful info mixed into the dregs. I recommend the abridged version.
0 of 0 people found the following review helpful:
 A Must for Small Business Students, 2008-03-10
E-Myth Revisited was assigned to me as a class reading project. I read slowly, so I purchased the book on CD. The material ties together everything a business student learns in coursework and brings the concepts to life in real-world examples. E-Myth provides very sound advice in a no-nonsense fashion. The reader/author's voice is a little hypnotic, which makes me sleepy, but fortunately I could "rewind" as needed and listen to everthing I missed. I love being able to do little chores while I listen to books, so the format is perfect. I would recommend all business students from any concentration read or listen to E-Myth revisited. Amazon hooked me up amazingly fast so my book report will be on time for sure.
0 of 0 people found the following review helpful:
First Class!, 2008-01-25
This is THE source for a world class business. Just ask Tony Robbins and many others who have used this wonderful resource to make their business a true business. This will help you sort your thinking and actions of your company into a business from the hobby or monster it may be.
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