by Joe Trippi
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Product Description
When Joe Trippi signed on to run Howard Dean's 2004 presidential campaign, the long–shot candidate had 432 known supporters and $100,000 in the bank. Within a year, Trippi and his team had transformed the most obscure candidate in the field into a Democratic front–runner with a groundswell of 640,000 supporters and more money than any Democrat in history –– mostly through donations of one hundred dollars or less. Trippi's revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics forever. As Trippi argues persuasively, the Internet is distributing power to the people right now. And the companies that understand the coming revolution will be the first movers in this new era, while those that wait will be left behind. From his behind–the–scenes look at Dean's shocking rise and fall to his "seven inviolable, irrefutable, ingenious things your business or institution or candidate can do in the age of the Internet that might keep you from getting your ass kicked, but then again might not," Joe Trippi offers an inspiring glimpse of the world we are becoming. And he shows how power, in the hands of all of us, changes everything.
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Average Customer Review:
0 of 0 people found the following review helpful:
 There's still hope, 2008-03-05
As the driving force behind Howard Dean's Meteoric rise (and eventual fall) Trippi tapped into a long-forgotten force in American politics- The American public. Trippi was successful in leading a campaign that got the American public back into politics after years of apathy. He was successful in showing America and the world that political campaigns belong to all of us and not just the rich. And although Howard Dean's campaign ultimately faded, the effects of it are still present. Just look at the 2008 Democratic campaign and its quest for change.
This is a must read book for people interested in political campaigning, but also to anyone seeking to understand the democratizing force of the internet.
0 of 0 people found the following review helpful:
 Glean Don't Read, 2007-07-26
I recommend this book to many people who are not experienced with online communities or who persist, even in 2007, in thinking that online relationships are less important than real world interaction.
Trippi is too enamored of the political process; he glamorizes the personalities. The middle of the book is more like a political memoir than an account of how to overthrow everything.
However, if the reader has tolerance for these short comings, there are many insights to be gleaned from what the Dean campaign experienced. I say what the campaign experienced rather than what they did because the biggest take away from the book is that communities happen. They are not manufactured.
The campaign found itself in the middle of a community of interest. They had the sense to know when to lead and when to follow. Our skeptical managers, CEOs, politicians, etc. who still don't understand the online environment should read this book.
Update: A year after writing this review and several years after the book was written, I still find it relevant in regard to communities.
0 of 0 people found the following review helpful:
Happening NOW, 2007-05-30
Great Read, and it gave me the insight to realize what is currently taking place despite the denial from the mainstream media. RON PAUL will be the next President of the USA.
0 of 0 people found the following review helpful:
 Really informative, 2007-01-24
I had to buy this book for a college class, and it turned out to be surprisingly interesting and informative at the same time. I actually enjoyed reading this book, and learned a lot about the life of someone involved in a political campaign as well as more details about how the Dean campaign really did pioneer in the world of online politics.
7 of 12 people found the following review helpful:
Joe Trippi just doesn't get it, 2006-06-24
Trippi was one of the first to make use of the Internet in presidential campaign politics. Using Blogs, using MeetUp.com and the like, Trippi generated a grassroots movement for Howard Dean's campaign.
Young people jumped on the bandwagon quickly. The Internet made that possible, but the Internet did not and does not provide motivation. WHY did people start blogging for Dean, holding meetings for Dean? Trippi admits that he does not know why. Yet, this is the crux of the matter. Trippi also admits that to some extent, "the people" took the campaign out of their hands and ran with it. But why?
PC (Political Correctness) is a set of passionately held beliefs and policies that already existed before the campaign started. By signaling across the Internet that Dean's was to be a PC campaign (and without consulting Dean himself), Trippi already had a readymade constituency out there passionately committed. But Joe doesn't see this. He just doesn't get it. And to Joe, PC is as self-evident as the axioms of Euclid.
There was constant struggle between Dean and Trippi over positions and statements. Trippi wanted to run the campaign, even writing speeches for Dean, determining positions, stances and the rest. Dean resisted. At one point, Dean described himself as a "centrist". Can you believe that, knowing what you do about the Dean campaign?! Trippi describes himself as a "liberal". Ultimately, Dean fired Trippi; but it was too late.
Trippi in fact is not a liberal. He is a Political Correctist. Most people, including Trippi, don't know the difference between liberalism and PC, and the PC people do everything in their power to tell people that there is no difference. This is not the place to go into it. Interested readers should read The Rape of Alma Mater. But one instance from Trippi's book should give a clue. While a student at San Jose State College, Joe led a boycott against his father's small florist shop because his father kept his modest savings at the neighborhood bank, which happened to be Bank of America, which did business with South Africa, and it was politically incorrect to do business with South Africa. And to Joe, this boycott was the right thing to do. He still thinks so.
This book is a minute-by-minute account of the campaign. It is nothing if not repetitious. Every paragraph repeats the litany that "the people" were running the campaign. Toward the end, however, Trippi admits that one has to do business as usual and buy TV time, etc.
Joe Trippi is still running an Internet campaign, trying to insure that PC is triumphant at last. He may win. If that sounds like good news to you, you just don't get it. PC is the death of liberalism, and vice versa.
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