Communicating Change: Winning Employee Support for New Business Goals

by T. J. Larkin, Sandar Larkin

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Editorial Reviews
Product Description

When a company decides to make a major organizational changewhether it's a new emphasis on customer service, quality management, restructuring or downsizingmanagers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress.

Written for busy managers at all levels, Communicating Change offers specific prescriptions for effecting successful change centered around three guiding principles:

Conveying the message through supervisors
Communicating face-to-face
Making the changes relevant to each work area

In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put these principles into action.

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All Customer Reviews
Average Customer Review: 5 out of 5 stars

0 of 0 people found the following review helpful:

5 out of 5 stars

common sense communication improvements, 2007-01-18
I work as a Communications Specialist... sounds impressive, but really it is all about listening...and this book gives real world examples and steps for improving how you communicate change in your company. Perhaps I enjoy it because it supports my own theory that a chat or memo from the CEO is nice, but who is the guy/woman? really?...the immediate supervisor is the one I interact with everyday... that person is the key to clear communication and the conduit to change.
This is an easy-to-read book, presenting clear practical solutions.

2 of 2 people found the following review helpful:

5 out of 5 stars

Packed with Knowledge !, 2005-02-23
Nearly every CEO of a large corporation believes that words directly from his or her mouth will inspire front-line employees. Five decades of research show just the opposite, explain consultants and authors T.J. and Sandar Larkin. Their investigations emphasize the importance of communicating change through low-level supervisors, a group that has more credibility with front-line workers. They maintain that CEOs must go beyond simply telling supervisors what to do; they must also listen to these key employees and empower them by taking their suggestions seriously. The authors provide plenty of real-world examples to bolster their case. We recommend this clearly constructed argument to CEOs and to anyone charged with communicating with large numbers of employees. This engaging treatise, a classic, is ready to persuade its next crop of managers.

3 of 3 people found the following review helpful:

5 out of 5 stars

Good reference, 2003-11-22
My line of consulting has a lot to do with change management and communicating change so this was a good book to refer to for additional ideas and tools for the toolkit. One of the chapters that sticks out in my mind is the one that talks to how people prefer to hear certain types of messages (e.g. from their direct mananger, through an email, at an all hands meeting etc) The author uses actual data from surveys to back up his ideas which I fpund helpful - not only in helping me recommend certain vehicles for communication but also convincing others. Good resource.

28 of 28 people found the following review helpful:

5 out of 5 stars

A superb book, 2000-06-11
I'm an academic--a professor of corporate communication--and this is one of the few books I recommend to students in this area. Larkin bases every one of his assertions on applied research in organizational communication--very refreshing from the "I did it in my organization, so it must work in your company" perspective of most business authors. Larkin also completely shatters myths around traditional corporate communication practices (e.g. the executive should communicate directly to employees around major change areas), and bases such assertions on research in the area *plus* his own consulting experience (of which he has a great deal). My students also loved this book. If you buy one book on employee/corporate communication, this is the one.

10 of 12 people found the following review helpful:

5 out of 5 stars

Breath of fresh air, 1999-12-22
After years of being force-fed communications theories that didn't work, it was a real joy to see reality documented. The solutions presented are too simple to be acceptable to anyone more interested in documenting "quality" than running a business. These "rules" help: they work in practice (when was the last time you heard that about a communications theory?): and they will change your world.

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