by Alan Weiss
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Product Description
When it comes to speaking for big money, bestselling author Alan Weiss knows what he's talking about. Popular on the pro circuit, he details all the steps on how to go from free speaking to big-fee speaking. Using tips and checklists, he shows how to target markets, develop speeches, set fees, improve platform skills, use high-tech tools, expand business, and fashion a "star" image. 15 illustrations.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Full of Practical Information, 2008-10-20
A great description of the speaking business, full of useful information by someone who has clearly been there. It covers successful strategies, and pitfalls for speakers. This is not a book on speaking technique, it is a book on the business of speaking, and an invaluable one.
The one weakness is the production quality. Mine looks like a photocopy of a photocopy.
If your goal is to make it as a speaker, you want to read this book.
0 of 0 people found the following review helpful:
Extremely Helpful, 2008-08-13
I am new in the speaking profession. This book was recommended to me by a close friend. I have already put some of the techniques into practice and they have improved my workshops by 50%. This is a valuable resource to anyone hoping to become a speaker or to improve as one.
0 of 2 people found the following review helpful:
 arraogance gets in way of message, 2008-08-07
The author's bloated arrogance blocks the few good ideas he presents. If you can get past the hubris, then there are a number of worthwhile items.
0 of 0 people found the following review helpful:
Best information on 'speaking career strategy' I have read, 2008-06-18
First of all, the production quality of this book is crap. The thing was falling apart the first time I opened it. I dont like having to be careful with a book like this, particularly one I want to mark up, highlight, go back to time and time again.
Now then, we are getting to the point of the book in the first place. I wouldn't care if this thing was in cuneiform pressed into wet clay tablets. There is more practical and useful information in this book on how to strategically set up your speaking career than I have seen in any of the dozen or so other books that I have read. You could literally take the advice in this book - and virtually nothing else - and plan out your speaking career for the next ten years.
The author's practical trashing on some of the 'rules of thumb' of the game (e.g., raising fees) are not mere opinions: this guy has lived this and has the income history to back up his claims.
Some of the references are outdated (the book is nearly 10 years old as of my writing) so you have to get passed that. The info on how to establish yourself as an expert through writing books and creating other income streams through developing info products is sound but has been superseded by far more complete and recent writings (Stephanie Chandler's book "From Entrepreneur to Infopreneur" is a great reference for that).
The exercises on 2 PAGES (35 and 46) alone made reading this worthwhile.
The focus on offering value is the key. This is what I focus on in my own coaching and speaking and, for that matter, what I spend a lot of time teaching to my clients.
VERY highly recommended.
1 of 1 people found the following review helpful:
Not Your typical Presentation Book, 2008-01-01
When I found this book, I got it from Library and after checking it out numerous times, Alan Weiss book has found a permanent place in my Library.
First of all, his writing style is frank and to the point. This book is all substance and no fluff. He focuses on speaking as a profession that provides a service. All of his advice is real world relevant. He gives straight advice regarding speakers bureaus, marketing material and his insight on how to get booked for speaking events. Out of all of the hundreds of books written on making money speaking-This is the definitive guide.
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