2 of 4 people found the following review helpful:
excellent, 2004-01-21
This book can be termed as the bible for people who study the corporate communication and importance of public relations in the corporate world. The book also provides insights regarding reputation management by companies with live examples. a great one
3 of 3 people found the following review helpful:
Entertaining & Useful but, in some parts, slow., 2003-08-28
This book is an excellent tool for any person interested in corporate communications. It lines out the basics and even gives entertaining examples of everything the authors (Argenti and Forman) explain.This book is also very useful for any person whose job has something to do with corporate communications because of the many examples given; For example, in chapter 3, it explains the communication strategy used by Jack Welch during the years he spent as CEO of GE.
Chapter 2 was a little boring because it gives a general overview of the history of PR emphasizing on the professional lives of Ivy Ledbetter Lee and Edward L. Bernays whom some say were the fathers of PR.
On the other hand, chapter 10 (Managing Communications in a Crisis) is most entertaining because it mentions what a communication crisis is, how to create and implement a strategy; Along with this general explanation it also mentions certain examples like the Johnson & Johnson Tylenol Recall, Merril Lynch, etc.
Either for those in the business or in the business, this book is a reliable tool to learning the basics of corporate communication.
1 of 2 people found the following review helpful:
Entertaining & Useful but, in some parts, slow., 2003-08-28
This book is an excellent tool for any person interested in corporate communications. It lines out the basics and even gives entertaining examples of everything the authors (Argenti and Forman) explain.
This book is also very useful for any person whose job has something to do with corporate communications because of the many examples given; For example, in chapter 3, it explains the communication strategy used by Jack Welch during the years he spent as CEO of GE.
Chapter 2 was a little boring because it gives a general overview of the history of PR emphasizing on the professional lives of Ivy Ledbetter Lee and Edward L. Bernays whom some say were the fathers of PR.
On the other hand, chapter 10 (Managing Communications in a Crisis) is most entertaining because it mentions what a communication crisis is, how to create and implement a strategy; Along with this general explanation it also mentions certain examples like the Johnson & Johnson Tylenol Recall, Merril Lynch, etc.
Either for those in the business or in the business, this book is a reliable tool to learning the basics of corporate communication.
1 of 2 people found the following review helpful:
Entertaining & Useful but, in some parts, slow., 2003-08-28
This book is an excellent tool for any person interested in corporate communications. It lines out the basics and even gives entertaining examples of everything the authors (Argenti and Forman) explain.
This book is also very useful for any person whose job has something to do with corporate communications because of the many examples given; For example, in chapter 3, it explains the communication strategy used by Jack Welch during the years he spent as CEO of GE.
Chapter 2 was a little boring because it gives a general overview of the history of PR emphasizing on the professional lives of Ivy Ledbetter Lee and Edward L. Bernays whom some say were the fathers of PR.
On the other hand, chapter 10 (Managing Communications in a Crisis) is most entertaining because it mentions what a communication crisis is, how to create and implement a strategy; Along with this general explanation it also mentions certain examples like the Johnson & Johnson Tylenol Recall, Merril Lynch, etc.
Either for those in the business or in the business, this book is a reliable tool to learning the basics of corporate communication.
1 of 1 people found the following review helpful:
Informative Fast Read For Busy Professionals, 2003-01-07
Let's face it, the people who most need the information in this book are probably too busy putting out communications fires to sit down with most of the tomes that are available on the subject. Argenti and Forman have written an informative, accessible and most importantly, action oriented text that covers the entire communications function. In particular, the Crisis Communication section is strong and details what steps to take when an organization needs to communicate quickly. If you are a busy professional struggling with communications -- this is the book for you.