5 of 5 people found the following review helpful:
Comprehensive Textbook, 2007-03-25
This book provides a comprehensive coverage of the technical and economic aspects of various facets of air transportation including commercial airlines, charter operations, corporate services and other related businesses such as leasing company operations and fractional ownership. The reader gains insights into the areas where costs can be saved and revenues enhanced. For example, the author presents various strategies to minimize fuel usage and hence improve the bottom line.
The book is well written allowing it to be accessible to people working in various specialties in the air transportation business that have opportunities to learn about economic air transport operations. Among the subjects covered include aircraft maintenance economics, various aircraft financing options enabling managers to evaluate those most beneficial for their business and revenue enhancement strategies. The reader will be pleased to learn that environmental issues are not forgotten.
Overall, a useful and helpful book for managers in the air transportation industry who need to learn how to minimize costs, improve revenue and thus enhance profits.
12 of 13 people found the following review helpful:
Too much, too little, need more -- focus, 2003-12-13
The title is misleading. I searched through every chapter to decipher how to make a profit with passenger, cargo, and/or other areas of air transportation. It covers a tremendous amount of information like aircraft configurations and technical designs. Unfortunately, and all so common, lots of problems given about aviation; but few solutions offered about profit strategies!Each chapter technically covers an area of air transportation, but even the short chapters are not extensive enough. Only the most fundamental elements are written. There is not enough pertinent information delivered for the reader to absorb a firm understanding about air transportation.
The problem is that this 500 page book covers an awful lot of technical material. He selectively crammed it all into 500 pages. Some important elements are missing. The title of the book should be more concise about which audience the author wanted to attract, and spread all his great information into two brilliantly-written volumes.