Tangible Strategies for Intangible Assets

by John Berry

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Editorial Reviews
Product Description

Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.

This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.

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All Customer Reviews
Average Customer Review: 4 out of 5 stars

0 of 0 people found the following review helpful:

4 out of 5 stars

Strategy insights..., 2005-08-25
If you are looking for a book about valuation of intangible assets this
isn't it. However, it's an excellent guide to understanding what intangible
assets are and what innovative management techniques are available to
managers to extract maximum value from them on a day to day basis. The
examples are interesting and real-world and the ideas are expressed
clearly. The chapter on knowledge management, for instance, is really far
out. Knowledge Object Theory is bleeding edge stuff and a fascinating read.
Too bad it's so new that there are few real world implementations. Still,
it's very thought-provoking stuff. If you're interested in gaining greater
clarity about leveraging value from all the important assets before you,
this is a great place to start.

0 of 0 people found the following review helpful:

4 out of 5 stars

Tangible Strategies for Intangible Assets, 2005-08-22
I had heard of intangible assets and knew superficially what they were, but this book gave me a level of insight about the nature of intangible assets and how they can be managed that I had never considered before. Any manager should read the entire text, identify the most underutilized or underappreciated intangible asset in his or her own organization, and then champion the implementation of a pilot project using the techniques in this book. You might be pleasantly surprised by the results.

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