What Is Short Selling? (What Is the What Is . . . Series)

by Tom Taulli

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Editorial Reviews
Product Description

Despite what many investors believe, short selling can be a risk-averse strategy for traders and investors alike. What Is Short Selling? provides a complete introduction to the basics and nuances of short selling, including:

How to bolster portfolio performance
How to spot an excellent short sale candidate
Hedging and speculating

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All Customer Reviews
Average Customer Review: 4 out of 5 stars

0 of 3 people found the following review helpful:

4 out of 5 stars

Short Short Selling, 2009-04-07
I guess I can't blame the author. There really isn't much to short selling a stock. If you want to know what short selling is or how to do it, you'll learn how to do it in 30 min. Buyer beware... please supplement this book with additional information. If you short sell a stock, you are basically saying that the company you're shorting is going to lose value. With enough company, you can take GE to under $6 a share or Citibank to a penny stock. Why bet on a company to fail? Instead, use the info in this book to learn how to beat the short sellers and buy GE at $6 before it doubles in a couple weeks or Citibank quadruples. Be a bull.

1 of 4 people found the following review helpful:

5 out of 5 stars

Excellent book; All good material, no fluff, 2007-10-13
I loved this book. It was brief and to the point. No fillers or fluff at all. No unwanted stories to unnecessarily increase the number of pages. This is a good introduction to short selling. Very easy read. I found that I could read through the book very fast. The information in the book is relevant to all stock traders and not just short sellers.

9 of 11 people found the following review helpful:

3 out of 5 stars

Good Overview, Bad Editing, 2004-06-22
This book is full of typographical and grammatical errors, as well as mis-worded and poorly worded sentences - surprisingly poor editing from a mainline publisher (McGraw-Hill); these shortcomings in the editing distract from the effective presentation of the material. The book does provide a good overview of short selling, and some of the associated strategy (basically stock fundamentals research) for determining which stocks to sell short, but I found myself longing for more depth. The presentation would have been more effective with more specific examples with associated charts and sell/buy points. And I think the book should also have gone into more depth about bull/bear market cycles and how these relate to the timing of selling short, and the respective dangers and opportunities offorded by the direction of the overall market.

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