by Suzanne Bates
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Product Description
An award-winning news anchor presents methods for better communication in any business environment . During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates: . . - Reveals the secrets for communicating in any situation .
- Describes simple techniques for acing speeches, presentations, media interviews, QAndA sessions, business meetings, and more .
- Outlines self-improvement plans that can easily be customized to your needs .
- Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity .
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Average Customer Review:
1 of 1 people found the following review helpful:
 Be Yourself, Find Your Own Voice, 2008-08-23
"Speak Like a CEO" is a revolutionary new book for CEOs, executives and professionals who want to be at the top of their industry. An award-winning television anchor and former news reporter, now an executive coach, Suzanne Bates gives readers proven strategies and practical advice to effectively communicate in every important situation.
"Speak Like a CEO" provides readers with the secrets, situations and strategies that every executive must face. Suzanne's unique and effective techniques have helped hundreds of leaders give better speeches, presentations, media interviews, meetings - even handle conversations and social situations. In "Speak Like a CEO," you learn how to be yourself, find your own voice, so you are both powerful and authentic with any audience.
Suzanne's book has established her reputation as a respected consultant in the field of communications. Founder and CEO of Bates Communications, Inc., she leads a team of consultants who provide communication strategy and training for executives in skills such as public speaking, presentations, business writing, media interviews, and executive presence.
During 20 years in television, Suzanne interviewed thousands of business and political leaders, experts and celebrities. Today, she brings the lessons of television to her work with top corporations. She was recognized for her achievements with an AP News Award and was part of a team that won a national Columbia DuPont Award for best news coverage. In addition to numerous articles, she has also published nationwide surveys--"Credibility, a New Era in Business" and "How Does Your Boss Communicate?"--plus an audio program "The Speak Like a CEO Toolkit."
Buy and study this book so that your career success can accelerate!
NOTE: This text was originally created for my website's "Books By Our Thoughtleaders" page. To view, visit www.thoughtleading.com
2 of 2 people found the following review helpful:
 Speaking manual, 2008-05-18
This book is about developing confidence and skills in speaking. The author encourages using coaches to develop the skills better. If you cannot get a help from a coach for some reason, you will also find useful methods and checklists how to develop your skills by practicing in front of a video recorder and then evaluating your presentations using the given checklists.
The author sets the following goals to the reader:
- keynote speaking goals: write and speak with clarity; learn to use stories to make points; develop humor and be comfortable with it; make better eye contact; appear completely comfortable and relaxed in front of the audience; use voice more effectively; speak more conversationally;
- presentation skills goals: develop confident, relaxed presentation style; present technical material so everyone understands; show relevance of solutions to audience needs; learn techniques for persuading an audience; stand in front without a podium, with confidence; use hands and gestures effectively; improve professional appearance;
- media training: develop confidence speaking to reporters; present ideas clearly and concisely; manage interviews with confidence; develop new strategies to prepare for interviews; speak in sound bites with energy and enthusiasm; deliver opinion effectively; know how to handle tough questions; show more on-camera pose for television; stay on message and deliver key points without wandering
- presentation, speech, media: speak with clarity about vision; appear comfortable and confident with board of directors; fine-tune answers to tough questions from unhappy customers; deliver strong message to media; speak conversationally to employees; motivate and inspire people to overcome a difficult solution.
There is a references and further reading section in this book . Besides the list of books that the author suggests, I can recommend "The Articulate Executive: Learn to Look, Act, and Sound Like a Leader" by Granville N. Toogood and the famous classic titles by Dale Carnegie: like "The Quick and Easy Way to Effective Speaking" and "How to Develop Self-Confidence And Influence People By Public Speaking".
0 of 2 people found the following review helpful:
A great asset to any public speaker or presenter, 2007-05-08
I wish I had read this book a long time ago. It is consise and an interesting read. Above all it has provided me with several great tips on improving presentations which I have already started to use. Unbelievably, both my audience and I have noticed the difference.
2 of 5 people found the following review helpful:
 Didn't finish it!, 2007-04-27
While some stories were interesting to listen to; there just wasn't enough substance to the (audio)book. I didn't finish listening to it, and unless this is your first book on leadership, I would recommend against it.
More could be gotten from a public speaking book and a few leadership books (Tom Peters is my latest read who is pretty good).
Mike
0 of 2 people found the following review helpful:
A true resource, 2007-01-11
The author knows of what she speaks! A former reporter, she has seen the good, the bad, and the ugly and helps the reader be one of the good, if not the great. Useful, practical tips for anyone who wants to be more successful both professionally and personally. Well worth your time and money.
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