Words that Sell, Revised and Expanded Edition

by Richard Bayan

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Editorial Reviews
Product Description

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

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All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

4 out of 5 stars

Wonderful complement to a thesaurus, 2008-08-17
I'm finding this book very useful as I blunder my way along into a copy writing career. It's well-organized, compact and easy to tuck into my computer bag. I still like to have a thesaurus around, but for giving my copy a commercially viable kick in the pants, this book is top notch.

1 of 1 people found the following review helpful:

5 out of 5 stars

Best Marketing Copywriting Book - Period!, 2008-07-29
This book is a copywriter's best friend. I don't know what I'd do without it. I use it ALL the time at work. Some of the pages are even getting worn! I wouldn't live without it. It has paid for its self a hundred times over. It has a very easy to understand layout, and I love the "Snappy Transitions". It's a life-saver. If your a marketing copywriter thinking about buying this book, do it! It's the best decision you'll ever make.

1 of 1 people found the following review helpful:

5 out of 5 stars

Practical, Useful, Inspiring, 2008-06-26
This book multiplies ideas over a reliable reference-net made of copywriting experience. I've been writing for professional purposes since 1980 and 28 years later I discover this treasure I would have met before: do not miss your chance, you who are involved in writing any kind of text aimed to really communicate! A must on every copywriter's and businessman's desk.

1 of 1 people found the following review helpful:

5 out of 5 stars

great resource - highly recommended, 2008-06-24
A very handy book for brainstorming the sort of feeling that you want a particular piece of copy to convey and handy for finding different ways of saying the same thing when you need to write copy for a lot of different but similar products.

2 of 2 people found the following review helpful:

2 out of 5 stars

Nothing New to Me, 2008-06-19
Given the reviews written here I expected wild revelations in copywriting. What I got was a disappointment. I felt most of the words and ideas here are already overused and familiar. I myself have already used many of them, and I'm fairly new at this.
If you're at all experienced in selling I'd probably try the sequel to this book, but as for me, I'll pass on that too.

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