SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)

by Gary Keller, Dave Jenks, Jay Papasan

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Editorial Reviews
Product Description

The Millionaire Real Estate Series
More than 1,000,000 copies sold!

SHIFTS happen…

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

Master the Market of the Moment: Short Sales, Foreclosures, and REOs
Create Urgency: Overcoming Buyer Reluctance
Re-Margin Your Business: Expense Management
Find the Motivated: Lead Generation
Expand the Options: Creative Financing

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All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

1 of 2 people found the following review helpful:

5 out of 5 stars

A must for the career minded agent, 2008-10-07
Gary Keller has done it again by focusing on the essentials of the "now" without comprimising the future. Avoiding the truth does not change the truth, and Keller hits the truth straight on with powerful strategies to succeed in todays market, while preparing for greater market share on the backside as this market corrects.

1 of 2 people found the following review helpful:

4 out of 5 stars

This helped me, 2008-10-07
This is real work stuff for what is happening right now. Most current thinking I have read. 911 for the market train wreck

1 of 2 people found the following review helpful:

5 out of 5 stars

Moving to where the puck will be, 2008-10-07
At an interview a sports writer asked Wayne Gretsky "How do you get to the puck before everyone else does." Wayne replied "Everyone skates to the puck. I skate to where the puck will be!"

Once again Gary has provided timely and intuitive advice for the Real Estate professional at the cutting edge before everyone else has realized what has happened.

Gary, Dave & Jay give 12 key tactics and if you follow them then your business will come and help build your business power and thrive through this shift and beyond.

I would recommend this book to anyone who wants to "outskill" the competition and power through this market.

2 of 4 people found the following review helpful:

5 out of 5 stars

I AM INSPIRED!!, 2008-10-07
Do you want to learn not only to survive in today's market but to THRIVE?! The 12 strategies taught in this book will help you use this market to your advantage. The market shift can be a gift that will inspire you to buckle down, go back to the basics (whoever said you could NOT do the basics!), and strengthen your real estate business. When the market turns around, those agents who read this book and follow these strategies will be the ones who are on top! The information included in each chapter teaches me what to do and the inspirational quotes at the beginning of each one inspire me to get it done. I read it with a highlighter, a pen for underlining, a notebook for jotting down key ideas, and little sticky flags for marking special sections. This will be a reference book I will use over and over as I continue to build my business!

2 of 4 people found the following review helpful:

5 out of 5 stars

Shift is a MUST READ for today's market, 2008-10-06
Wow! This book is a must read. These principles will help anyone make it through the SHIFT. Whether new to Real Estate or a Seasoned Veteran, this book gets to the core of what it takes to succeed.

It is filled with terrific graphs and is an easy read. Many have been waiting patiently for this book and they will not be disappointed. Many who have read it are already creating success by following the 12 tactics offered in this book.

I am an owner of two offices with over 320 agents in Las Vegas and Henderson, Nevada. I am recommending this to every agent so they can SHIFT with this SHIFTING MARKET. The tools in this book are exactly the same I've been teaching for months. This book covers all the bases and gives insights required to EXCEL in this market.

You will benefit from this fabulous must read!

Thank you Gary Keller.

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