by Zvi Bodie, Alex Kane, Alan J. Marcus, Alan Marcus
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| Lowest New Price: | $55.00 |
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Product Description
The market leading Essentials of Investments, 5/e by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. ESSENTIALS maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships). ESSENTIALS continues to develop modern topics. The major objective in this revision is to maintain the current level in content and coverage, with greater emphasis on the Internet and global issues, and to improve the text's accessibility by enhancing presentation, pedagogy, and design.
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Average Customer Review:
4 of 5 people found the following review helpful:
 *Probably* useful, 2005-12-21
I found the book to be redundant for my finance class, but the content is well presented. The book serves as back-up for a finance course. The content is more detailed (longer) than in a typical college level lecture, so it's good for you don't understand a concept from the lecture. Information is long-winded but not confusing and attractively presented.
Bottom Line: It's a solid finance book, but you shouldn't need it much if your professor is competent.
7 of 7 people found the following review helpful:
JustAProfessor, 2005-08-26
I have used this book in the investment class I teach for 4 years. I have had very little negative feedback from students. Most seem to like it, otherwise, I would have switched books.
Maybe Justablokes problem is he thinks he is reading an economic textbook, but it is actually a financial investment book.
8 of 23 people found the following review helpful:
 This is one of the worst economics textbooks ever, 2004-04-12
I have to say that this is one of the worst economics textbooks that I have ever read. The font is tiny and reading it strains my eyes. The book is not written in a clear style at all. In fact, I often have to reread paragraphs just to understand what's going on. Sometimes, the authors go into needlessly long and complicated tangents to explain simple concepts. Someone needs to seriously condense and clarify the material in this textbook or else it'll become the bane of every college economics student's existence.
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