Corporate Information Strategy and Management: Text and Cases

by Lynda Applegate, Robert Austin, F. Warren McFarlan

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Product Description
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader�s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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All Customer Reviews
Average Customer Review: 2.5 out of 5 stars

0 of 0 people found the following review helpful:

3 out of 5 stars

Not an easy read. , 2008-09-28
This book has some great content but really needs the aid of a designer to make it functional.

0 of 0 people found the following review helpful:

4 out of 5 stars

Corporate Informatio strategy and Management: Text and Casses, 2008-06-26
Very good case analysis for the non IT professional. Very good examples, utilizing thoughtful cases to provide a solid understanding of the Information Technology infusion into the business world. Very good text for the IT professional to understand the full context of the IT world into the basic business situation. Short cases are interesting and thought provoking when studied and analyzed in a classroom or personal situation.

0 of 1 people found the following review helpful:

1 out of 5 stars

Badly written and edited, 2007-10-28
Horribly written. No real point to many of the chapters except meandering buzzwords linked to other buzzwords. If there is a point to be found in this book, it needs a serious editor. The graphs and exhibits are often not lableled, which can be a real problem if you're trying to use the data to write up a case.

0 of 0 people found the following review helpful:

1 out of 5 stars

A Crappy Textbook, 2007-09-20
My MBA professor said this was an excellent book, but it was HORRIBLE. Well, at the least the first four chapters were extremely, extremely bad. I could barely finish them--if the professor hadn't been excellent, and gone "outside the book" most of the time, it would have been the worst class I've every taken. After the first four chapters, the book became tolerable, and even somewhat enjoyable (for the technically oriented), but nothing makes up for the first four chapters. What the other negative reviews say is very true.

0 of 2 people found the following review helpful:

5 out of 5 stars

Very satisfied, 2007-07-03
The book was brand new and I recieved the order on the day promised. Price beat all other sources I checked.

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