Consumer Behavior with DDB Life Style StudyTM Data Disk

by Delbert I Hawkins, David L Mothersbaugh, Roger J Best

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Editorial Reviews
Product Description
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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All Customer Reviews
Average Customer Review: 3 out of 5 stars

0 of 0 people found the following review helpful:

1 out of 5 stars

Never recieved the book, 2008-09-24
I ordered this product and received an email saying that the book was unavailable. I am yet to receive me money back to this book.

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5 out of 5 stars

Solid Reference Work, 2008-01-21
This is a fine reference work that is both up-to-date and with lots of case studies. I have used this work in my classes for Consumer Behavior and have found it to be well organized, easy to follow, and professionally challenging. Students come away with a healthy appreciation from the perspective of both the marketer and the consumer. It definitely changes the way they look at consumerism.

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