Strategic Marketing for NonProfit Organizations (6th Edition)

by Alan Andreasen, Philip Kotler

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For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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Average Customer Review: 5 out of 5 stars

7 of 8 people found the following review helpful:

5 out of 5 stars

Great Nonprofit Marketing Text!, 2007-05-12
This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory book about marketing services for a Nonprofit Organization then consider this one.

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