Marketing Management (12th Edition) (Marketing Management)

by Philip Kotler, Kevin Lane Keller

List Price:	~~$166.67~~
Average Rating:
Lowest New Price:	$40.99

Editorial Reviews
No Editorial Reviews yet

Customers who bought this item also bought

Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)
Financial Management: Theory and Practice (with Thomson ONE)
The Goal: A Process of Ongoing Improvement
Financial Accounting: An Introduction to Concepts, Methods and Uses
Principles of Corporate Finance + Student CD + Ethics in Finance PowerWeb + Standard and Poor's (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)

All Customer Reviews
Average Customer Review: 4 out of 5 stars

0 of 0 people found the following review helpful:

1 out of 5 stars

this book sucks, 2008-06-21
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.

0 of 0 people found the following review helpful:

3 out of 5 stars

Tons of theoretical information, 2008-06-09
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.

0 of 0 people found the following review helpful:

4 out of 5 stars

Good, 2008-04-06
Nice but the main weakness stands on the delivery on time especially for outside Europe

0 of 1 people found the following review helpful:

5 out of 5 stars

Excellent Price, 2008-03-25
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.

0 of 0 people found the following review helpful:

5 out of 5 stars

Marketing Management 12e, 2008-01-21
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.

Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.