by Jeffrey Gitomer
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0 of 0 people found the following review helpful:
 The master promoter strikes again, 2008-06-21
Jeffrey Gitomer sells the idea of believing in yourself. He gives more than 100 presentations a year, motivating people - probably sales forces - to get out there, believe in themselves and get the job done.
And he does the job well. I've never seen one of his presentations, but this is the second of his books that I've purchased and, frankly, I like them.
Gitomer doesn't pretend to be an intellectual or to be original. What he does do is repackage the basic ideas that have been around for years - and he does it with gusto and style.
If you've never been in sales, then you don't know just how brutal modern commercial life can be. Imagine being in a job where most people are simply going to say no to you, to reject you and sometimes not politely at all. Sales is not a calling that most people could survive in.
And that's why Gitomer is such a welcome voice. That's why his outrageously upbeat style is refreshing. Gitomer is like those kids who come out before a college game and try to rouse the audience. He's far more than a cheerleader: he wants to incite passion in his audience and, just maybe, help them learn a thing or two.
In this little book, he tackles the art of persuasion, which is of course, the essence of sales and marketing. His points are sometimes blindingly apparent, but are overlooked by many, if not most, people. For example, Gitomer tells us "It's not just a presentation. It's a performance." You bet. But so many people just drone on and on boring their audience, not persuading them.
Gitomer is, as I said, a self-promoter. He is proud of himself, perhaps even arrogant. He lards his books with preening self-referential pull-quotes. But the value is not in observing that Gitomer has an outsized ego, but in what he has to say. Even if not original to Gitomer, the concept of "The more you give value, the more you will get your way" is not only easy to understand, but inherently accurate.
Overall, Gitomer is fun to read and, frankly, inspiring. Kind of like that high-school coach you always wanted, but never had: someone who will shout in your ear "You can do it! Here's how!"
Jerry
0 of 0 people found the following review helpful:
 Learn to understand the point of view of others, 2008-05-04
After reading this book, you'll put yourself in the other's position. This knowledge will lead to more sales, and richer relationships with clients and co workers. Love it.
0 of 0 people found the following review helpful:
Jeffrey's books are amazing, 2008-04-06
So far I have purchased a few of Jeffrey Gitomer's books. My first training session as a real estate agent, I was told to read Little Red Book of Selling...I loved it! The other two books...Connections and Getting Your Way are fantasic as well. I also receive his Sales Caffeine Newsletter via email. These books will make you think differently and change ways of dealing with yourself and other people. His humor makes his writings the best...his tidbits are great! His book references are definitly something to take note. Thank you!
1 of 1 people found the following review helpful:
The Complete HOW to..., 2008-03-15
If you are the kind of a person who does not ask the why question this is the book. Insightfull and covers a broad range of topics. Some new, some old, some not so new, but always interesting and relevent. Techniques that are proven to work and fun to do. It will not dissapoint anyone, except the constant pessimist.
This book should always be within reach through out the day. For me, its the Bible.
2 of 2 people found the following review helpful:
If Jeffrey can do it, so can you!, 2008-02-22
Everyone who is in sales should follow Jeffrey's lead. He knows what it's like to be a business owner living on a checking account full of air. But he's persevered and become one of the world's leading (and most highly paid) sales professionals. Jeffrey was not born a movie star. (No offense Jeffrey) If he can become successful, so can anyone by following his examples.
PS. I don't know him personally and he didn't pay me to say this!
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