Global Marketing (5th Edition)

by Warren J. Keegan, Mark C. Green

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Editorial Reviews
Product Description

KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting.

KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.

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All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

5 out of 5 stars

i was pleased, 2008-10-28
i got this book in good time and in good condition the seller wasalso amazinly curteous thank u

0 of 0 people found the following review helpful:

5 out of 5 stars

Informative, 2008-10-26
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper

0 of 0 people found the following review helpful:

5 out of 5 stars

Book Purchase, 2008-09-06
Book came in great time and was in the condition they said it was in. 5 stars.

0 of 1 people found the following review helpful:

3 out of 5 stars

Bad Shipping , 2008-08-25
Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in the package box or on doorstep. binding now has a crease in it that I would not consider "new" quality.

Poor shipping quality.

3 of 3 people found the following review helpful:

5 out of 5 stars

Great BooK!, 2007-07-18
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.

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