by Jerry Weissman
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| List Price: | $24.99 |
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Product Description
Jerry Weissman has made a career of coaching nearly 500 execs on their IPO roadshows, the most critical presentations of their lives. Now, he's written an indispensable guide to answering the toughest questions you'll ever face. Using compelling examples from Presidential debates to stock analyst meetings, Weissman teaches how to respond with perfect assurance. Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and ruin credibility. Learn to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether an executive, politician, fundraiser, interviewee, teacher, student -- or even a family member at Thanksgiving dinner -- you're judged on how you handle these moments. Get this book: handle them brilliantly.
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Average Customer Review:
0 of 0 people found the following review helpful:
 A must read for anyone who speaks for a living, 2008-10-07
I picked this up as an easy summer read and could not put it down. Then I bought copies for all my staff that manage the relationships with our National accounts.
0 of 5 people found the following review helpful:
 Item Never Received, 2008-08-22
I'm sure the book is wonderful. In fact, I ordered to use for a class I was teaching on presentation skills. Unfortunately, I have never received the order and the seller has not responded to any of my emails requesting information about the shipment. According to the order, it was to be delivered sometime during the week of August 10 at the latest. The seller was Karins04, so beware.
0 of 0 people found the following review helpful:
Fascinating Communication Strategy, 2008-06-28
The strategy discussed in this book can be helpful in many situations, including those requiring answers to tough questions. The book relies on examples taken from political debates and then loosely ties the lessons to business settings. There is no political slant for the examples (A bad example from George H. Bush and good example from George W. Bush). I would have preferred business examples rather than political ones; however, I realize the non-disclosure agreements and confidentiality may create roadblocks. The examples make the lessons perfectly clear. This is an insightful and well-written book.
0 of 0 people found the following review helpful:
Wonderful book!, 2008-01-18
This book is outstanding and is a "must-read" for anyone undergoing tough questioning. Elegantly and simply written, it uses examples from Presidential debates to illustrate a strategy to handle any question. One of the most practical books I have ever read.
2 of 2 people found the following review helpful:
Delivers as advertised..., 2007-09-29
Far too often I have picked up a self-help book and either set it down unread because it was pure drudgery - - or I read it to conclusion to learn that it failed to deliver the self-help mechanics that I was looking for. This book delivered. It was a quick and entertaining read and provided straightforward techniques for dealing with tough questions in a debate, a business presentation or public Q&A. Author uses many political debate anecdotes yet they are all powerful in illustrating his concepts. I was left with an excellent understanding of his recommended mechanics in dealing with tough questions. I felt that the book delivered. The chapters included:
1) The Critical Dynamics of Q&A
2) Effective Management Implemented
3) You're Not Listening
4) Active Listening (Concentration)
5) Re-Take the Floor (Self-Defense)
6) Provide the Answer (Balance)
7) Topspin in Action (Agility)
8) Preparation (Discipline)
9) The Art of War (Self-Control; Agility vs. Force)
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