by Thomas T. Nagle, John Hogan
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| List Price: | $87.00 |
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Product Description
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA Group
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Average Customer Review:
0 of 1 people found the following review helpful:
 Very hard to read - boring and not very concise, 2008-10-12
Very hard to read - boring and not very concise. I had to purchase this for my class. Would not recommend this to anyone
0 of 0 people found the following review helpful:
GRATE BOOK , 2008-07-04
If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.
0 of 0 people found the following review helpful:
 Great reference on value-based. Wish it had more on setting initial price. , 2008-06-16
I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.
0 of 0 people found the following review helpful:
good book, shipping too slow, 2008-04-18
This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.
0 of 0 people found the following review helpful:
Best book on Pricing I have ever read, 2008-04-18
I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.
If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.
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