Marketing: An Introduction

by Gary Armstrong, Philip Kotler

List Price:	~~$153.33~~
Amazon Price:	$137.99 & eligible for FREE Super Saver Shipping on orders over $25.
You Save:	$15.34 (10%)
Average Rating:
Lowest New Price:	$10.61
Availablitiy:	Usually ships in 24 hours

Editorial Reviews
Product Description
This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) instructional support—cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. For practicing Marketing Managers/Marketing Representatives or anyone involved in the marketing, advertising, or selling of goods and services.

Customers who bought this item also bought

All Customer Reviews
Average Customer Review: 3 out of 5 stars

0 of 0 people found the following review helpful:

4 out of 5 stars

marketing book, 2008-11-25
I thought I was ordering the right book. Turns out it was the "international edition". I am surviving with it because the text is pretty much the same. Major difference in page numbers and rather than using USD uses Euros. Otherwise OK.

2 of 5 people found the following review helpful:

1 out of 5 stars

Unsatisfied Customer, 2008-08-17
I ordered this book on July 16, 2008 and I was suppossed to receive it between July 23rd and August 7th. Today is August 17th, and I have not received anything. I have tried to contact the seller on two seperate occassions (August 6 and August 11), and I have not received a response.

0 of 0 people found the following review helpful:

5 out of 5 stars

Good book, 2008-08-02
I think the book is good and teaches you a lot about marketing. The book made it to my house earlier than expected I am very happy with everything.

0 of 0 people found the following review helpful:

3 out of 5 stars

Information somewhat outdated, 2008-07-20
This book covers what and how marketing should work. This book ignores item such as manufactures don't offer what the consumer wants, only what the manufacturer decides to mfg. An example is all cars offering only shades of gray for interiors. Walmart telling the vendors what price they will produce their product.

0 of 4 people found the following review helpful:

1 out of 5 stars

How I am asked to review when I haven't even received, 2008-05-27
Look folks maybe this will get someones attention ... I have not yet received this items ... I would love to receive this item even though the class I was taking that needed this textbook will be over this week thank goodness they has online text from it because I still haven't received this item. S Amazon I can not say good things about you or your follow-up you passed the buck to the vendor that uses your name that was supposed to deliver this to me but they haven't even acknowledged any email from me via you yet ... but they were quick to process the payment so what is the deal here as far as I am concerned it is you Amazon that is responsible for this and you with the egg on the face ... so how about getting something done ... Jack Pickard

Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.