by Marvin Appel
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Product Description
"Do not hesitate to buy this book, it will make you money!" --Ike Iossif, President/Chief Investment Officer, Aegean Capital Group, Inc. ETFs offer exceptionally low expenses, outstanding performance, and unparalleled transparency. But, the number and variety of choices can be overwhelming. Now, one of the field's leading experts cuts through the ETF hype, offering a start-to-finish plan for choosing the right ETFs and using them to beat the market, year after year. Dr. Marvin Appel explains exactly how ETFs work, what they can and cannot do, and why they're not all equally attractive. Then, drawing on objective data and proven, back-tested strategies, he shows you how you can quickly move into the right ETFs at the right time, consistently staying on the winning side of major market trends. Appel illuminates every facet of ETF investing: quantifying potential risk and reward, using ETFs to improve diversification, implementing simple "active strategies," deciding when to move into cash, and more. He also presents a full chapter on international ETF investing, as well as a discussion on how ETF investing can reduce your taxes.From start to finish, this book candidly assesses risks, costs, and rewards, helping you become an informed ETF consumer and a powerfully effective ETF investor. *Use ETFs to invest like the big players*Drive down costs and fully leverage diversification, the only "free lunch" on Wall Street*Learn what your investment advisors won't tell you*The objective truth about ETF costs, risks, and opportunities*Build your "one-decision" portfolio*Profitable investing has never been this easy*Drive even greater profits with proven "active" strategies *Simple asset allocation strategies you can implement in just minutes*Choose ETFs that match your investment style*Build a profitable portfolio you're comfortable with "Today, exchange-traded funds are the most innovative and rapidly growing investment vehicles. Marvin Appel's new book provides, in a highly readable framework, a wealth of information on what they are and--more importantly--how private and professional investors can use them to build wealth through a simple and easy-to-implement investment program." --C.Michael Carty, Principal and Chief Investment Officer, New Millennium Advisors, LLC "In the ever-expanding complex world of ETFs, Marvin Appel has cut through all the fluff and created a one-stop guide to not only using them, but using them profitably. The sections on diversification and the use of relative strength in comparing asset classes are invaluable. Individual investors and financial advisors alike will get a significant return on investment by spending time with this book." --Bob Kargenian, CMT, President/Principal, TABR Capital Management, LLC The first step-by-step investment program built around low-cost, top-performance ETFs! Back-tested, verifiable strategies from one of the world's leading ETF experts! All you need is a discount brokerage account, a few minutes on the Internet each month, and this book! ETFs give investors the best of all worlds: instant diversification, unprecedented flexibility for profiting from market shifts, and incredibly low costs. Now, there's a step-by-step, plain-English guide to profiting from ETFs from one of the world's leading experts.Chapter 1 Exchange-Traded Funds (ETFs): Now Individuals Can Invest Like the Big Players Chapter 2 The Multifaceted Stock Market: A Guide to Different Investment Styles Chapter 3 A One-Step Strategy for Selecting Superior Investments: Indexing Chapter 4 Investment Risk: A Visit to the Dark Side Chapter 5 How Well Are Your Investments Really Doing? Risk-Adjusted Performance Chapter 6 Diversification: The Only Free Lunch on Wall Street Chapter 7 The One-Decision Portfolio Chapter 8 When to Live Large: An Asset Allocation Model for Small- Versus Large-Cap ETFs Chapter 9 Boring Bargains or Hot Prospects? Choosing Between Growth and Value ETFs Chapter 10 When Is It Safe to Drink the Water? International Investing Chapter 11 What Bonds Can Tell You About Stocks: How to Use Interest Rates Chapter 12 It's a Jungle Out There: Selecting from Among Different ETFs with Similar Investment Objectives Chapter 13 The Ultimate ETF Investment Program in Just 30 Minutes Per Month Appendix Internet Resources for ETF Investors Index
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Average Customer Review:
1 of 1 people found the following review helpful:
 A Wide-Ranging Overview, 2008-06-17
Marvin Appel does a very thorough job covering ETFs. His book is surprisingly wide-ranging. On the one hand, he explains some very basic concepts, for example explaining a bid-ask spread. On the other, he gets into the sophisticated details of ETF composition. This book is a like a small ETF encyclopedia. Well done!
6 of 8 people found the following review helpful:
 Too much fluff, too little on international investing, 2008-03-26
Like other Appel books, this one is too heavy on fluff and not enough on the real thing: solid strategies. There's also way too little discussion on international ETFs, esp. given how such ETFs account for a large percentage of all ETFs out there in the marketplace. I also have doubts about the buy-and-hold strategy; after all, one can easily have done that with mutual funds.
1 of 1 people found the following review helpful:
Cuts Through Hype & Gives You a Strategy, 2008-03-12
I read this book over the Christmas holidays and found it very helpful. It is one of the best books on investing that I've read of late. The best part about the book is that it gives you some guidelines on how to develop a diversified portfolio. The author gets a little long-winded in some parts, but he gives you a good idea of what to look at in terms of trends and sectors of the market to get into. I appreciated the list of Web sites he provided.
I found the book very readable, but I would not recommend it to a novice investor. Overall, this is a very good book for an intermediate/advanced investor and it encourages using the Internet to track price movements. Bear in mind that the author assumes that you have the time of day to get on the Internet and track prices in order to observe trends, which may be profitable. This is a book for those who can devote some spare time to investing on their own. If you don't have the time or energy, buy a bank CD and call it a day.
3 of 4 people found the following review helpful:
 Too long-winded, 2007-07-10
Not as clear or as useful an introduction as the 'Dummies' series book on ETFs, but a good additional introduction if you have no knowledge of statistics and time-series etc, and want a little more detail patiently explained to you.
If you already know basic statistics and correlation, you don't need this text - as the explanations are rather long-winded and, at times, irritating.
8 of 8 people found the following review helpful:
More than ETF, 2007-03-15
The book covers ETF for investors - new or not - and does a very good job at explaining risk and volatility. From my point of view, it's more than just ETF and "how to", but also a good background on historical behavior of markets and a review of "well known facts".
For example, read the following excerpt from page 69:
"Since the start of 1941 - a period of 65 years - there have been 35 market corrections of 10 percent or more in the S&P 500, representing one correction every 1.9 years on the average..."
Conclusion page 70:
"Identify the worst period for each of the investments you are comparing..."
and a question (page 70):
"What if your investment was not around during a bear market?" (like the new ETF's offered)
In addition, there are data tables and graphs (for the ones inclined to look at hard data).
By the way, if you assume that investing in ETF's is superior to a mutual fund investment, think again. See page 22:
"As already discussed, ETF share prices are sensitive to the balance between supply and demand - a risk absent from regular mutual funds.
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"The result is that at the time you are most anxious to sell, you might not be able to get a fair price (relative to the value of the underlying shares) as you thought you would."
All in all, a good reading on markets and new investment vehicles like ETF's.
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