0 of 0 people found the following review helpful:
smooth transaction, exact product, nice&easy supplier, 2007-05-14
exact product at an affordable price w a smooth transaction
2 of 3 people found the following review helpful:
All you need for Brand Management, 2007-02-06
This covers every aspect of Brand Management. There are other books that specialize on some aspects of branding, but this one is a complete reference.
2 of 3 people found the following review helpful:
The One Source, 2003-11-24
If you only buy one Branding book this is the bible. Wow, the price on the second edition has gone way up.
11 of 11 people found the following review helpful:
Well Updated with Lot of Cases and Interesting Stuff, 2002-11-15
This book is great! I read the 1st edition, but that was a bit too academic. This time academic too, but less technical.
Cases on a number of world-class brands are already worth the dollars. That include Amazon.com, Nike, Virgin, Microsoft, IBM, and plenty of them.
This book is even more comprehensive than Branding Gurus David Aaker's Branding books. But I must admit that this book touches upon too little on e-branding, and its impact on online "brand consumption". Besides, Keller's branding paradigm needs to be updated. He got to invent his own new theory rather than drawing too much upon others' branding theories which makes this book both the Branding Bible (like Kotler's Marketing textbook for MBAs), and a thick book report.
On the whole, this book is great, it won't waste your hard-earned dollars, and Keller's diligent researcher attitude must be honoured and respected, by all means.
Great work, Keller, keep it up!
6 of 9 people found the following review helpful:
Brand building is important, 2002-03-28
The author gives out three main ways to build brand equity, and describes a new way of thinking about integrated marketing. Also, we can know whether than brand building is good or not. The branding strategy should be adjusted with change in place.