Marketing Management

by Russ Winer

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Editorial Reviews
Product Description
This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

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All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

4 out of 5 stars

Marketing Text, 2008-12-27
Book is well written, and intense. Packs a lot of information on marketing - not your "average" marketing text. Focus on learning and practice.

0 of 0 people found the following review helpful:

5 out of 5 stars

Marketing Management, 2008-12-20
The book was in excellent shape and arrived in a timely manner. My experience was great.

0 of 0 people found the following review helpful:

3 out of 5 stars

Okay., 2008-05-27
So-so book. Didn't follow along with our MBA class well - whether that is the teacher's fault or the book's fault is debatable.

1 of 1 people found the following review helpful:

4 out of 5 stars

Marketing Management, 2006-08-06
I found this text to be current, informative and easy to read. I am very pleased!

6 of 7 people found the following review helpful:

5 out of 5 stars

Excellent book from an excellent practitioner/professor, 2002-11-09
This book was one of the readings in the core marketing class I took 2 years ago (the author was the professor). The class was excellent, and the book is too, especially its integration of a strategic perspective throughout the entire book.

I have referred to it many, many times over the past couple years. Of course, if you're already a marketing expert, this book may be too basic for you. For anyone else, I'd definitely say it's worth the price.

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