IMC PlanPro Handbook featuring IMC PlanPro Software for Integrated Advertising, Promotion, and Marketing Communications

by Kenneth E. Clow

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Product Description
With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.

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