Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition)

by Alvin C. Burns, Ronald F. Bush

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Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.

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