Concepts: Strategic Management & Business Policy (11th Edition)

by Thomas L. Wheelen, David L. Hunger

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This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.

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Average Customer Review: 3 out of 5 stars

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3 out of 5 stars

This version ("Concepts") does not include the Case Studies nor other features., 2008-06-08
Warning: This version of the book does not include the cases, which is commonly required for university study. I compared this to a full hardback copy and also noticed that other features are missing as well, which makes this a pretty poor choice if you actually plan on reading the book. If, on the other hand, you just want a short version of the book (without cases) to get a C+ in a class, this book should work ok. I was surprised to see the price go from $99 to $110 in one week, and now $114 at the time of this review (what's up with that!) As for the quality of this text... who cares?!? The only reason anyone would be buying this is because it has been assigned for a class, so it's not like you or I have much of a choice to buy it or not! If you have the time, Ebay sometimes has used hardback (full text) editions for about half of new price, so that would be the way to go if you have the time and skills to go that route.

-Not Recommended (due to no cases and limited feature compared to full text).

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