Strategic Management and Business Policy (11th Edition)

by Thomas L. Wheelen, David L. Hunger

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Product Description

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. . For directors of strategic planning, competitive intelligence analysts, and strategic planners.

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Average Customer Review: 5 out of 5 stars

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5 out of 5 stars

Strategic Audit, 2008-12-21
One of the best texts ever written on strategic audit and business long term planning.

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5 out of 5 stars

Truly excellent textbook, 2008-11-29
I'm not often motivated to write positive things about my business textbooks. However, this book was a truly excellent companion to my class on Strategic Management, with clear explanations of the concepts and ample real-world examples.

The book is divided roughly 50/50 between expository text and case studies. The case studies are nothing to write home about, you'll find lots of books full of case studies, and I do think that some of them leave out critical details. However, that does not detract from the excellent quality of the text itself.

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