by Robert E. Kennedy, Ajay Sharma
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Product Description "Kennedy has artfully integrated the phenomenon of offshoring services in the global competitiveness agenda of firms. His insights on the key economic drivers and trends paint a picture of the potential and the pitfalls of this phenomenon. No manager can afford to ignore this shift. All managers may want to read, understand, and ride the competitive benefits of this shift." --C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, University of Michigan, author of The Fortune at the Bottom of the Pyramid "This is a must read guidebook for business leaders who want a global competitive advantage. The Services Shift not only maps the current terrain, but more importantly, provides where the world is headed and what it will take for businesses to win tomorrow by globalizing services. This is a well researched book with very practical lessons for winning the offshoring battle." --Noel Tichy, coauthor (with Warren Bennis) of Judgment: How Winning Leaders Make Great Calls, and Professor of Management and Organizations at the University of Michigan Ross School of Business "Global Sourcing of Services is a powerful source of competitive advantage as economic borders become thinner...Kennedy pulls up the curtain and explains the what, why, and where of offshoring. His work with both providers and customers illuminates both the potential and the challenges of global sourcing. The Services Shift provides insights on the shifting business paradigms. This book cuts through the rhetoric and provides managers practical advice. A must read!!!" --Anurag Jain, Managing Director, Asia Pacific; President for Applications Solutions (AS); and President of Insurance & Business Process Solutions (IBPS) for Perot Systems "If you found that Tom Friedman's The World Is Flat raised interesting issues but didn't connect them to your business, The Services Shift is for you. It appeals to both the strategist and the practitioner. It covers the range of key impacts when services shift offshore--economic, social, political, organizational, and the human factor--talent. Kennedy [and Sharma] have written an excellent book, clearly written by practitioners and not academic theorists. It is also extremely practical, with penetrating insights into the firms leading this trend, and real tools to help you analyze your business processes. The Services Shift is a comprehensive, thoughtful, and immensely readable book. I recommend it for every manager who faces global competition." --Mark Hodges, Chairman and Cofounder, EquaTerra, Inc. "With the air thick with debate about 'shipping jobs overseas,' 'offshoring,' 'race to the bottom,' and 'outsourcing,' The Services Shift could not come at a more propitious time. Bob Kennedy's book offers both a thoughtful and practical treatment of this critical phenomena, which will only accelerate in the coming years, especially in the services sector. Whether you are a corporate manager, a government policymaker, or a labor activist, you will find this book useful in making the globalization game pay off for all constituencies." --Stuart L. Hart, S.C. Johnson Chair in Sustainable Global Enterprise, Cornell University www.Services-Shift.com By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit--or could benefit? How exactly does services offshoring work? How do you "get in the game"? Who makes a good partner?And what are the policy implications? The Services Shift answers all these questions, and more, offering powerful insights for managers, public policymakers, and citizens alike. Leading researchers Robert E. Kennedy and Ajay Sharma reveal how services offshoring works in both industries and individual companies, and show how to define and implement realistic services-sourcing goals for your organization. You'll learn who's involved in services offshoring, understand leading business models, and tour the main geographical centers--from China and India to Hungary, Russia, Morocco, Brazil, South Africa, and Mauritius. Drawing on detailed interviews with participants, the authors review the management skill sets associated with successful services offshoring. Next, they assess policy initiatives in both developing and developed countries, including U.S. proposals aimed at restricting the offshoring of services. Finally, they preview the newest trends in services globalization, helping you prepare for the world as it will be--next year, five years from now, and in a decade. Services offshoring: what's different, what's the same? How the offshoring of services resembles the offshoring of manufacturing--and the important ways it differs Defining a realistic framework for services offshoring How to set clear goals, define what to offshore, and then execute successfully Touring the offshore universe: models, locations, activities, and beyond Understanding all your options--and their tradeoffs and implications Understanding the broader political and economic implications How governments are likely to act--on both ends of the provider-to-consumer spectrum--and how that will impact you
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Average Customer Review:
0 of 0 people found the following review helpful:
The Services Shift, 2009-03-01 The Services Shift is a book that every manager in the services industry must read. While the practice of offshoring can be controversial in the current U.S. economy, we cannot lose sight of what is happening globally. The world is a much bigger place to do business than ever before and as Kennedy states in the Introduction, "offshoring--done right--leads to an enhanced standard of living in both developed and developing countries." This is the big picture that every manager (and politician) needs to focus on. This book should be on every manager's to-do-list, as well as in the backpacks of every student thinking of pursuing a career in international business.
0 of 1 people found the following review helpful:
Excellent Handbook, 2009-02-12 Kennedy presents a very well constructed and politically unbiased handbook for managers who want to understand the complex landscape of outsourcing and offshoring. He puts forward facts, metrics, and tools, that will help any manager who is considering, or actively engaging in, offshoring activities. This book will set the standard for understanding the unstoppable movement of services and the major players in this space.
0 of 1 people found the following review helpful:
Thoughtful with great appendices, 2009-02-05 Kennedy's and Sharma's book is ambitious but not heavy. Their subject, how services are moving across national boundaries, is compared to a similar movement that took place in manufacturing decades ago - the "services shift" of the book's title. The authors clearly show they have practical experience in the field and the academic training to draw from that experience. The appendices alone are worth the price of the book!
1 of 1 people found the following review helpful:
Right On the Money, 2009-02-02 Mr. Kennedy has done an outstanding job of defining the process of outsourcing and offshoring in his new book "The Services Shift". In order to gain efficiency, reduce costs and maintain a competitive position our company had to make tough decisions regarding the relocation of certain aspects of our business. As a thirty year veteran of the Tier 1 automotive supplier industry we were making these decisions in the early days "flying by the seat of our pants". Had this book been available to us when we started our outsourcing process we would have avoided a number of mistakes. Every business owner, manager and executive should read this book to gain an understanding of the process, the tools you will need to be successful and the risks and rewards you will encounter. The information contained in this book is right on the money!
1 of 1 people found the following review helpful:
Invaluable for today's globally-focused executives, 2009-01-28 If you are considering outsourcing or offshoring, this is a must-read. Professor Robert Kennedy lays out the phenomemon of offshoring and explains the key considerations you need to keep in mind when pursuing offshoring of services. What benefits can you reap from offshoring? What are your goals of offshoring? Which of your business processes should be offshored? What should you consider when making an agreement with a vendor? How will the skill set of your management team need to evolve? Which country is best for your offshore activities? All of these questions and more are answered in clear, concise language.
Kennedy provides many examples of companies who have successfully pursued offshoring -- and he delves into the factors that made them successful. The book presents many helpful frameworks that managers can use in their decision-making and will have managers returning to this book time and again as a reference.
I have ready dozens of management books over the past year. This one ranks among the very finest in terms of timeliness and practicality.
Highly recommended!

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