The Creative Economy: How People Make Money from Ideas

by John Howkins

List Price:	~~$20.00~~
Amazon Price:	$13.60 & eligible for FREE Super Saver Shipping on orders over $25.
You Save:	$6.40 (32%)
Lowest New Price:	$10.16
Availablitiy:	Usually ships in 24 hours

Editorial Reviews
Product Description
Britain makes more money from music than from its car industry. In the United States, the core copyright industries achieved foreign sales and exports of $60.18 billion-a figure that surpasses, for the first time, every other export sector, including automobiles, agriculture, and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. The Creative Economy is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.

Managing creative people will be fundamental to business success in the next century, and this book is the first to address the whole business of the creative economy-its importance, and how to manage it. A landmark in business books.

Customers who bought this item also bought

Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.