by Ronald T. Wilcox
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Product Description
It is no secret that Americans save very little: every economic index confirms as much. But to solve the real mystery, we must ask the questions, “Why?” “What are the effects on our economy?” and “What can be done about it?” In this thoroughly researched and thought-provoking book, Ronald T. Wilcox clearly describes not only how the “savings crisis” adversely influences personal lifestyles over the long term but also how it can undermine our national wealth and standard of living. Wilcox cogently explains that savings are essential to fuel our nation’s economic growth, whether it’s putting money in the bank or in the form of direct loans to the government as savings bonds, for example. And, he presents unambiguous facts showing that a high proportion of current wage earners simply will not have enough money for self-support during retirement—and that the government safety nets for income and health can no longer be counted on. Most important, Wilcox examines the many rational and irrational reasons behind individuals’ failures to put money away, what third parties such as corporations and government can do to help, and the steps people can take today to help themselves. The book is an attempt to reinvent thrift in the United States, to find practical ways to help people consume less and save more now so that we can be a richer people in the future and a more prosperous nation. It is a must-read for every corporate executive, policy maker, and concerned citizen.
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Average Customer Review:
1 of 1 people found the following review helpful:
 A textbook version of this work should be required reading in every High School, 2008-11-15
The professor identifies the many complex reasons why Americans don't save enough in the first half of the book. In the second half he provides practical solutions. If they were all implemented it hard to believe that Americans over time would not become more thrifty. Professor Wilcox is pessimistic about the difficulties of changing American culture. But perhaps this deep and long once-in-a-hundred-year recession (in not depression) caused by excessive spending on housing will give thrift an opening and allow it to creep into the culture. That might be the only positive thing that comes out of this disaster. Recently there were record declines in retail sales. A clear sign that thrift, driven by fear, is getting a foot-hold, at least in the short run. The author struck just the right balance. Not too technical. Not too simple.
1 of 1 people found the following review helpful:
 Not convinced of root cause theory, 2008-11-07
I have long been intrigued to find an explanation for Pareto's law. Wilfred Pareto, the Italian economist, found interesting phenomena when he researched who had most of the income and wealth in Italy in the early 1900's. He was surprised to find that 20% of the population had 80% of the income or 80% of the wealth. He found the same phenomena when he researched England in the late 1800's. This phenomenon has come to be called the Pareto Rule...or the 80:20 Rule.
If you check the USA today, you will find Pareto's Rule is still alive and well. 20% of the population has about 80% of the income and about 90% of the financial wealth.
I have been interested in finding out why this phenomenon has held across 3 countries for over 100 years. I have searched for why 20% of the people save and invest their money versus spending it all.
Wilcox starts out his book disproving what he calls 2 cocktail party theories for why Americans don't save more.
His first cocktail party theory is that Americans don't save enough because of easy access to credit cards. He argues that most Americans handle credit cards responsibly.
His second cocktail party theory is that American's don't save enough because greedy U.S. corporations overwork Americans.......and therefore we spend recklessly with the little free time that we have. He argues that other societies work more hours per year and they save more.
Wilcox then places most of the causation for America's low savings rates on two linked factors. He contends that Americans are driven to keep up with the next door Joneses in terms of buying things versus saving. He then argues their has been a huge increase in income inequality in the US from 1980 until 2003. He cites statistics saying the income of the top 1% went from 8% to 16% of the total. The top 5% really didn't increase over this same time period (13% to 15%).
Even if you accept the statistics the top 1% has gained more income.....I have trouble believing his theory. I don't think I even know anyone in the top 1% income category. If you don't even know anyone in the top 1%, how can you be driven to spend like them?
I disagree with the premise of this book in that middle class citizens have no recourse except to go into debt and spend more to keep up with the Jones's.
Way back in 1849 when Charles Dickens wrote David Copperfield, Mr. Macawber says, with respect to money:
"Income 6 pence a week, expenditure 5 pence a week, result happiness: Income 6 pence a week, expenditure 7 pence a week, result misery."
In Stanley's Millionaire Next Door, he found that most millionaires chose to live below their means so they could save money....invest the savings......and eventually be millionaires. Many people intentionally stayed in homes in middle class neighborhoods with decent school systems.....versus neighborhoods with big houses and the expectation (and expense) of sending your kids to private school. These Millionaires were frugal on their expenses for clothes, watches, vehicles, and houses. In fact, many bought vehicles using the $ per pound ratio to get the best value (Ford F150's rank high on the $ per pound ratio). I would contend that many people are free to choose to their lifestyle.......so as Stanley says.........they can choose to own a lot of cattle......or be all hat and no cattle. The author seems to contend that 100% of the people have no choice but to participate in the arms race.
Wilcox has some theories for minor factors causing low US savings rates. These include American optimism. We don't save because we assume the future will get better and it will take care of itself.
Another minor theory is that Senior Citizens have always had the highest voting rates. We don't have to save because the Baby Boomers will vote in their own pension to take care of themselves. In reverse, some people don't want to save....because they assume the government will take it away from them to take care of the non-savers.
Another minor theory is inflation. Foreigners invest their cash in the US, lowering interest rates for savings accounts. Low interest rates plus inflation that wipes out the interest earned causes people not to save.
Another minor theory is lack of financial education. People don't understand that under compound interest, the people that save early get the biggest amount later in life
Genetics is another minor theory. Some people are born savers and some are born spenders.
Behavioral finance is another minor theory:
-mental accounting causes over-spending
-over-confidence causes excessive trading
-too many 401K choices
-avoid probability questions we don't understand
He figured out we have a 93% chance of having a positive return in stocks over any 10 year period in the last 50 years.
Wilcox's recommended fixes to America's low saving rate are:
-change from income tax to consumption tax
-let poor people put some of their Social Security into stocks
-make mutual funds tell dollar cost versus % expenses
-let small businesses easily set up 401K's
-more education
-401K's should default to life cycle funds
Wilcox's theories and fixes are remarkably similar to Frank's book Falling Behind. See my Amazon book review if you are interested. Frank's book can be summed up as follows:
-Income inequality has increased in the US the last 40 years
-Rising income inequality is a bad thing
-One reason for the rising inequality is technological changes and the George Bush tax cuts for the wealthy
-The other reason for the rising inequality is that an "arms race" is created when the middle class sees the wealthy have more toys....and therefore the middle class must spend more on bigger houses and fancier cars
-The recommended fix is to switch from a progressive income based federal tax to a consumption based tax system (where savings are not taxed) and taxes would be increased for the wealthy
-The additional tax revenue would be used to provide more needed Federal Government services
I have often wondered why our current U.S. system penalizes savers. Taxes are delayed if you save in a defined contribution retirement plan.....savings beyond these plans is almost penalized. First, the money is taxed as federal, state, and social security taxes. Once you invest it, another government tax of inflation must be paid........ plus federal, state, and income taxes on any interest or capital gains. With inflation currently running higher than interest rates on savings accounts........there is not much incentive to save.
I might be in favor of switching our tax system to a consumption based system like the author advocates, but with some additional caveats. The caveats would be a 40-year transition of switching Social Security from pay-as-you-go to an individual account in low cost index funds like the current Thrift savings plan for government employees. I would also like to see total taxation capped at 15% of gross earnings (including local, state, and federal taxes)......unless during a Congressional declared state of war. I am also concerned about the "law of unintended consequences" if we change our tax system.
Although you may not agree with the author's recommended fixes, his book does cause one to think about how our US economic system is designed. At some point of high enough income inequality......the 80% of the population who does not have the income and wealth will vote themselves a share of the income from the 20% who take all the risk and generate all of the jobs (unless you believe the 20% with the money donate enough money to control our political system).
If you want to become one of the 20% who have all the income and wealth, you might want to read some of the books noted below. They may help you eventually enter the top 20% group.
Index Mutual Funds: How to Simplify Your Financial Life and Beat the Pro's
The Richest Man in Babylon
Bogle on Mutual Funds: New Perspectives for the Intelligent Investor
The Millionaire Next Door
The Four Pillars of Investing: Lessons for Building a Winning Portfolio
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing, Ninth Edition
The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street, and Get On With Your Life
The Bogleheads' Guide to Investing
1 of 7 people found the following review helpful:
 Don't Spend, Save!, 2008-08-19
So people in the US don't save enough! Do you want to save some money? Don't buy this book! Instead open a savings account at one of those online banks and earn around 3.50% (don't forget to make sure the bank is insured by the FDIC).
You don't need another book to tell you to save. Like Nike says "Just Do It"
2 of 3 people found the following review helpful:
Great fusion of psychology, economics, finance and public policy, 2008-07-30
This book really opened my eyes to the importance of saving. This was the first time I really grasped how individuals' lack of savings can adversely affect the nation as a whole. Wilcox's style is entertaining, and he always illustrates concepts with an interesting example or personal story.
More important, Wilcox made me realize the tricks I've been playing on myself that can sabotage my financial future. I'll never think about money the same way again.
This is a perfect book for anyone who's concerned about the savings crisis or wants to save more and make better investment choices. Parents should buy it for their children who are in college, recently employed or starting a family - and then read it themselves. This book is a wealth of information for people at all stages of life.
This is NOT the same old personal finance advice you've heard before. Wilcox's advice is uniquely tailored because he draws from research in many fields (psychology, economics, finance, etc.) to give readers useful information about one topic - how to save more money.
1 of 1 people found the following review helpful:
Good Information, 2008-07-03
This book is valuable because it discusses how the psychology of money influences how we spend it, how we save it, etc. The policy recommendations are based on these psychological factors and most seem sound. It was a pretty easy read and was definitely worth buying.
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