by Phil Town
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Product Description
Before I became “Phil Town, teacher of investing principles to more than 500,000 people a year,” I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty impenetrable, and I was convinced that to do it right you had to make it a full-time job. Me, I was more interested in having full-time fun.
So I was tempted to do what you’re probably doing right now: letting some mutual fund manager worry about growing your nest egg. Let me tell you why that decision could one day make you absolutely miserable.
The fact is, because of natural market cycles, the mutual fund industry is likely to soon be facing twenty years of flat returns. That means that if you’ve got your nest egg tucked away in funds—especially the type found in most 401ks—your egg won’t get much bigger than it is now. Translation: Get ready for a retirement filled with lots of cold cuts, plenty of quality TV-watching time, and a place to live that’s too small to accommodate your visiting kids.
In this book I’ll show you how I turned $1,000 into $1 million in only five years, and then proceeded to make many millions more. I came to investing as a person who wasn’t great at math, possessed zero extra cash, and wanted a life—not an extra three hours of work to do every day.
Fortunately, I was introduced to The Rule.
Rule #1, as famed investor Warren Buffett will tell you, is don’t lose money. Through an intriguing process that I’ll clarify in this book, not losing money results in making more money than you ever imagined. What it comes down to is buying shares of companies only when the numbers—and the intangibles—are on your side. If that sounds too good to be true, it’s because the mind-set I’ll be introducing you to leads not to bets but to certainties. Believe me, if there were anything genius-level about this, I’d still be a river guide collecting unemployment much of the year.
Part of the secret is thinking of yourself as a business owner rather than a stock investor. Part is taking advantage of today’s new Internet tools, which drastically reduce the “homework factor.” (We’re talking a few minutes, tops.) Part is knowing the only five numbers that really count in valuing a potential investment. And part—maybe the most important part—is using the risk-free Rule #1 approach to consistently pay a mere 50 cents to buy a dollar’s worth of a business.
What I won’t waste your time with is fluff: a lot of vague parables reminding you of what you already know and leaving you exactly where you started. This is the real deal, folks: a start-to-finish, one-baby-step-at-a-time approach that will allow you to retire ten years sooner than you planned, with more creature comforts than you ever imagined.
Also available as a Random House AudioBook and eBook.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Rule #1 finally makes sense of it all, 2008-08-22
For the first time, i feel like i have the tools to start looking at stocks, individually. I am already well invested in work retirement plans with mutual funds, and am, of course, unhappy wiht the results of the past 8 years. But, with these tools, my son and I are venturing into investing on our own as well. THanks Phil for demystifying the process.
0 of 0 people found the following review helpful:
Great Investment Advice and an Easy Read, 2008-08-18
This is by far one of the best books on personal finance I have read. It's written in a way that everyone can understand. At one point in the book, Phil makes a suggestion that people give this investment advice to their children at 15 years old and let them start to use the Rule #1 investment strategy; I completely agree. I think the principles are easy to understand and provide sound advice. This book teaches two fundamentals that are commonly lost on people when investing in the stock market: (1) Know the value of what you're buying, (2) If you become "financially literate", you will no longer need people to invest for you.
I loved the book and I'm telling everyone about it!
0 of 0 people found the following review helpful:
 VERY repetitive., 2008-07-16
Phil seems like a nice guy and I'm glad he is sharing his investment knowledge because it appears by all accounts rock solid. But this book could have easily been cut in half in terms of number of pages to reduce the number of times he repeats himself. It seems like he mentions the calculators on his website every other page. It's almost as if the book was written so that if you picked it up in the bookstore and opened it to any random section there would be a mention of his website or the term "Rule #1". In addition, he dangles the carrot in front of you forever before getting to the goods. Folks this gets VERY tiring when you just want to get to at least a morsel of pertinent information. This book would get only one star from me had the strategy laid out not been so enlightening. I am not an author and I have never written a negative book review before...
0 of 0 people found the following review helpful:
Rule #1, 2008-06-26
Great book about the strategy of investing. Solid advice written in practical language for the novice; good even for seasoned "I know it all" investors and investment consultants. Common sense to the max!!!
1 of 1 people found the following review helpful:
 Save Your Money!!!!!, 2008-06-23
Turns $1000 into $1Million....but does not tell you how he did it. This book to all about timing the market. So much for his "strategy" because it is allready priced into the markets.
Numerous references to Warren Buffet in this book...Warren Buffet would not endorse this book.
The way this guy is a millionaire is by selling this hoax.
Better reading would be: The Bogleheads' Guide to Investing
SAVE YOUR MONEY!!!!!!
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