by Jay Abraham
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Product Description
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.
Amazon.com Review
Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring
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Average Customer Review:
0 of 0 people found the following review helpful:
 solid thinking - useful for consultants , 2008-11-06
A lot of the business and marketing books on
Amazon get 5-star reviews. Maybe if you haven't
read some other books or been to seminars a
book like this one is a revelation. To me
it's not but it still articulates some good
ideas.
This is a very useful book for anybody who
is a marketing consultant - if you can incorporate
some of the patter in here into your sales pitches
clients will desperately want your ideas working
for them - and Abraham no doubt developed all
the numbers wizardry stuff to get clients.
There are a few stand-out chapters - I particularly
like the one on barter, because Abraham puts a
good spin on it.
Another reviewer thought this read like a Tony Robbins
book, which I don't agree with at all. This is,
by the author's admission, a book about business
philosophy - practical, but philosophy never-the-less.
Abraham's ideas here owe a lot to Claude C. Hopkins,
Elmer Wheeler, Robert Collier. He's a fan of all those
old marketing gurus and it shows. In an era of bad
customer service everywhere you look Abaraham stands up
for a more genteel way of treating clients - which is
valuable for any business that isn't following the
Walmart model of selling only on low prices.
There are no great insights here on direct mail or
copywriting - and the internet stuff is hopelessly
dated.
A worthy companion to, say, "Guerilla Marketing" or,
better I think,"Money Making Marking" by Jeffrey Lant.
0 of 0 people found the following review helpful:
 Easy Ways to Get More Out of What You Already Have, 2008-07-01
Jay Abraham is that rare breed. A creative thinker who is also practical. A visionary who can also identify the day-to-day, first steps. Getting Everything You Can Out of All You've Got describes 21 ways to "out-think, out-perform and out-earn the competition."
I gained particular value from three concepts. (1) The directive to test, test and re-test. Often a small change in a sales letter or website can reap tremendous rewards.
(2) The "host-beneficiary" relationship. Find an organization that has access to the people you want to reach and joint venture with them. We see examples of this all the time (check the special offers in your credit card bill), and Jay explains how to go about the process.
(3) The importance of risk reversal. Give prospects an irresistible offer so that they will buy. Recognize that their lifetime value far exceeds any loss you might take during the initial transaction.
I hope Jay brings out a revised version that includes some of the online marketing tools and techniques that have become popular since the book was published in 2000. Still, his concepts can be as easily implemented online as off. His suggestions are practical and do-able. A good, readable synthesis from one of the world's foremost marketing experts.
0 of 0 people found the following review helpful:
 We all know wise business men. This book is their secret., 2008-05-04
This book has several time tested business secrets. They are used by wise business people all over the world with wonderful result. This really makes everything out of what you have got.
0 of 0 people found the following review helpful:
Must Read Business Handbook, 2008-04-13
This is one of the best all round small business books I have ever read! No exageration. My previous experience of Jay Abraham is that he has some great ideas but that are wrapped in a verbose explanation. This book is concise and direct (which makes me think he either had a great editor or a ghost writer). Either way the result is fantastic and practical. Buy it.
0 of 0 people found the following review helpful:
Vintage Jay Abraham, 2008-04-12
Jay Abraham usually charges a fortune for his materials. I paid $150 for just a scaled down old set of some of his stuff. Yet in this one book you can find all the main principles that Jay teaches for a mere pittance.
There is no doubt that Jay Abraham is the source that many other writers have used to present principles of successful business. If you have not purchased any of his materials yet because of the high costs, then I suggest you get this book. It is worth its weight in gold.
I did find also that in this book Jay has scaled down his usually too high standard of English vocabulary and uses mostly normal language that most people can understand.
You will not regret the small investment you make in this book.
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