by Brian P. Lawler
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Product Description
THE KEY TO SUCCESSFUL PRINT PRODUCTION is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Fully updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Second Edition, brings together the collective knowledge and wisdom of the experts at Adobe Systems in a simple, elegant presentation of the fundamental concepts and issues related to producing high-quality printed output. The book includes succinct, expertly illustrated explanations of the basic concepts and terminology of print production, along with Adobe’s tried and true guidelines, tips, and checklists for ensuring a successful print job.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Great School Resource , 2007-02-19
Great resource for designers who deal with the print aspect of thier projects. Good material to read through and very helpful.
17 of 18 people found the following review helpful:
 Not what I'd expected., 2007-01-29
This book wasn't what I'd expected from the reviews. It is largely a reference guide and less of a learning resource. Definitions are presented clearly, but then the application of things wasn't fully explained. For someone new to print publishing, this isn't a 'how-to' guide. It's more of a reference material and to discover new things about print publishing you may not have known about. I would recommend this tentatively to anyone who wants to bulk up their reference library on print publishing, but wouldn't recommend it to a absolute beginner wanting to know more about print publishing.
0 of 4 people found the following review helpful:
Information a plus, 2007-01-09
Great in detail book for Graphic Communications I used it in one of my classes. Learned a great deal in it. Thanks
14 of 15 people found the following review helpful:
Great Resource, 2006-08-07
The reality is that lots of graphic designers don't have formal design training, which can result in a problematic lack of production and printing knowledge. This book is easy to read (in a day), thoughtfully illustratrated, and covers the most important productino and printing issues that a designer should be aware of.
The book is really good about inustructing the designer on what they should know and then giving the reader a list of questions/issues to discuss with their printer when the matter is outside the domain of the designer. Great stuff!
32 of 32 people found the following review helpful:
New to print? You need this book, 2006-03-06
I know a teeny tiny bit of print. Spot colours - hmm I did know that one, but since I don't do much print (or haven't til this year) I was always at a loss when it came ready for the printer. This book is an essential guide for the non print designer.
Terms, project proofing, even what a colour bar is (you know that strip of colour on the prepress and press proofs?) - it's all covered. There is a world of difference between making something for screen and print. If you have ever had someone ask to have a business card made, or a more complex print piece, and you usually export a 300 dpi TIFF and hope for the best this book helps take you further. Every introductory design course, not just a print course, should be covering this book to ensure that designers are well versed in all the verbage, processes and production issues that print demands.
A great chapter in this book covers project management which most will not think of to be in a book like this. The added value of having this chapter allows one who is not familiar with print to understand ones responsibilities to the client, the printer and themselves. Do not waste time creating something the client may love and the printer will not deliver - at your quoted budget anyway. It all intertwines and knowing what questions to ask is the key to a better project. And don't forget that File Checkoff List.
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