by Lance Loveday, Sandra Niehaus
|
| List Price: | $39.99 |
| Amazon Price: | $26.39 & eligible for FREE Super Saver Shipping on orders over $25. |
| You Save: | $13.60 (34%) |
| Average Rating: |  |
| Lowest New Price: | $23.14 |
| Availablitiy: | Usually ships in 7 to 11 days |
|
 |
|
Product Description
Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: - Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
Packed with helpful examples from a wide variety of sites!
Customers who bought this item also bought
Average Customer Review:
0 of 0 people found the following review helpful:
 Silicon Valley Web Builder Book Review, 2008-09-26
This book is a very handy practical guideline for anyone involved in making any major or minor web design decisions. It demonstrated the importance of prioritizing your web design to RIO rather than the obvious reasons. It addressed the Art of Web Design in a scientific manner with clear objective of each key web site page: Home page, Category page, Detail page, Form page and Check out process.
It demonstrated how small changes in web design convert leads into more sales with very clear objectives, strategies and tactics.
This book is a very light reading with over 200 pages and 10 chapters. The book cover is well-designed and printed in high quality premium paper. It is a very good practical book to read in your spare time and allow you to apply your leaning immediately into your work and capture positive results.
0 of 0 people found the following review helpful:
Creating repeatable successes, 2008-09-22
I had the opportunity to hear Lance Loveday speak at Web Design World in Seattle. I am very interested in learning how to present hard numbers which support the role of web design. Last December, I created an HTML email which linked to a branded microsite containing success stories and a quiet request for donations. The return that year was 40% above the previous year. I went back to study the campaign from the previous year and compared it to what we did in December of 2007. I had alot of data but did not know how to interpret it until I read this book. I learned from Lance how important it is to have branded landing pages, simple targeted navigation and limit choices for the website visitor (in our case, the donor). Now that I have the words and strategies to explain the success to upper managment, I can also see the areas of the campaign I can improve even more, such as redesigning our form on our donation page and targeting the metrics that truly matter. This book also provides information for understanding web analytics and how they tie into business objectives. The book is well organized and the color screenshots are helpful to visual learners. The best part is now I have business language to sell the importance of what I do that adds value to online campaigns, whereas before all I had was intuition and luck.
1 of 1 people found the following review helpful:
a great common-sense checklist for page layouts, 2008-08-19
The authors open with a statement that this book is not a checklist. However, I beg to differ. Once you begin to read through the chapters on category pages, individual pages, checkout pages, and so on, you'll realize that they are addressing the main concerns of building pages that properly convert, step by step.
If you run a web site, and you're interested in learning how experienced marketers use design to persuade users to do what you want them to do (i.e. convert), then you should read this book. It's a very straight-forward read, with many screen shots and sample charts used for illustrative purposes. Anyone who owns a web site can benefit from their examples and tips.
2 of 7 people found the following review helpful:
 Try Kevin Potts Instead, 2008-06-04
I've been working in web marketing for longer than Mr. Loveday, and I can tell you that this book is utter crap. Using VERY fuzzy mathematics, he attempts to give some suggestions on how some changes to style and content can boost your ROI. Flip through the book, and you'll immediately wonder why you're taking style and content advice from a book with so little of either. Methods vary from outdated to downright foolish, and the numbers are so bad that they border on unethical. There are tons of great books on Amazon addressing this topic, and this one is a total waste of money. Buy Kevin Potts instead, you'll find it much more helpful and current.
0 of 0 people found the following review helpful:
Perfectly explains often overlooked concepts, 2008-05-02
This book easily earned it spot on my easy to reach bookshelf as I find myself referring back to it again and again. It is perfect for anyone who needs or wants to better understand how every decision made affects the overall performance of their website.
The chapters that break down specific portions of a website (landing pages, home page, category pages, etc.) gave enough information to help me better understand those sections without being so detailed that it turns into a textbook.
This book serves its purpose perfectly.
Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.
|
Store Categories
|