Sales Management: Analysis and Decision Making

by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Jr., Charles H. Schwepker, Michael R. Williams

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Make effective sales decisions with SALES MANAGEMENT! With a focus on the importance of employing different sales strategies for different consumer groups, this management text blends the most recent sales management research with real-life best practices of leading sales organizations. Role plays, cases, technology, and applications are just a few of the tools that will help you succeed in your sales career.

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