by Adam M. Brandenburger, Barry J. Nalebuff
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Product Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Very interesting, 2008-06-18
Nutshell review - This is a very interesting book about how players/companies can be both competitors and cooperative at the same time depending on the project or market. A clever insight and worth reading.
0 of 0 people found the following review helpful:
 Business Strategy: The Art of War for the 21st Century, 2008-05-08
This book could've been easily titled as "Business Strategy: The Art of War for the 21st Century". It is an excellent book for gaining a better understanding of today's complex business landscape where the traditional rules of Business success do not apply. The game and the battlefield have both, changed. As a player of this new game, we must also adapt & learn new rules for strategic planning & success.
The book highlights the differences between the traditional game and the current games and provides pratical ideas and tactics for success. Traditionally, it was all about outsmarting the competition, capturing market share. Today's world, it is about establishing strategic partnerships, even with your competitors to create a win-win situation.
You do not need to be CEO to gain practical insights from this book. Examples provided include basic product pricing models, time to market, capacity planning, product positioning and marketing. The concepts and strategies provided in the book can be applied at various levels in the business. Recommended!
0 of 0 people found the following review helpful:
A Watered-Down Version of Playing Win-Win, 2008-02-09
For a book that is promoted as THE business book based on game theory, there is surprisingly very little about game theory, or about games at all.
A lot of its premise have been on how you can add value, even to your competitors, so that you increase the pie, and thus play win-win. Unfortunately, this isn't the case for all kinds of competitive business situations.
Nalebuff's previous book, Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life is a much better thesis on on how you can use game theory in business.
0 of 0 people found the following review helpful:
The framework makes sense, 2007-12-30
This book put those business games into a nice framework, it is probably the best one after "Thinking Strategically".
0 of 0 people found the following review helpful:
Decent, old ideas in new packaging, 2007-08-29
You'd be better off working through Competitive Strategy by Michael Porter, there's nothing in here that isn't in Porter's book. This books is a little easier to read for the casual reader however and does have more examples to explain the topics.
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