3 of 11 people found the following review helpful:
The Beauty of Guerrilla Marketing, 2004-09-16
... The beauty is Guerilla Marketing falls within the standards of using multiple Amazon.com accounts to create very convincing and completely flattering reviews of books so that you sell more of them.
Bit of paradox, be warned about books with such flawless ratings.
BTW I'm a marketing manager --- I eat this sort of stuff up. In fact for *some reason* this book appeared in my search results while researching a semi-fraudulent search engine company. Cheers and I'd suggest you save your cash and watch more Geico commercials! =)
~tom
6 of 10 people found the following review helpful:
After reading 'Guerrilla Marketing', follow up with this one, 2003-10-16
Once you understand what Guerrilla Marketing is all about by reading the bestseller by the same author, this is one of many other books in the series that will benefit you tremendously! To summarize what Guerrilla Marketing is all about - it is for business owners who want to use their time, energy and imagination rather than dollars to achieve their marketing goals.This short 200 page book has 50 rules that small businesses need to follow to succeed. It feels like they are all based on common sense as you read through the rules. The book backs up the rules with good data and solid explanations. That's what sold me on a lot of the rules. I am still not so sure about a few rules but maybe as I start implementing the others, I will realize the value of the others.
As an example, here's rule # 17: 'Be sure your timing is on; the right marketing to the right people is only right when the timing is right'. It sounds like common sense and it is but the 10 tips that follow in this chapter on how to implement this rule are very valuable. This is what got me hooked on the rules in this book.
The 50 rules are divided into 4 parts - Golden Rules to Guide your Thinking, to Guide your Effectiveness, to Guide your Marketing Materials, and to Guide your Actions. My favorite rule is part 4, it is rule # 41: 'It is wise to aim to be first in line when your prospect buys, but it is more profitable to be second in line'. When I thought of the number of times that my primary choice of product or service was not able to provide good enough quality that I ended up becoming a loyal customer of my second choice is what made me take notice of this rule. In this chapter, 20 tips are shared that help take advantage of this long term strategy that is difficult for most Guerrillas that are strapped for cash.
Bottom line - if you have enjoyed some of the other books in this series, you won't be disappointed with this one. Good luck!
4 of 11 people found the following review helpful:
a new love, 2002-09-05
It used to be that I couldn't put this book down. It was on point and insightful and really helped me start my business. But that was before a friend handed me Guerrilla PR Wired by Michael Levine. It was brilliant and current and the methods were spot on. Theories such as the Magoo Theory helped me to really zone in on why certain techniques work and why others don't. I couldn't go back to Guerrilla Marketing Excellence after that.
4 of 9 people found the following review helpful:
Guerrilla Marketing Excellence, 2001-03-08
This is one of my all time favorite marketing books. I often refer to it time and time again. A MUST read for every business owner, manager and entrepreneur!...
13 of 17 people found the following review helpful:
I made miracles happen using this book, 2000-04-23
This book as well as the other Geurrilla marketing books by Levinson adjusted my entire concept of thinking as a businessman and I made miracle happen as a result. Levinson really sifts out a lot of nonsense of marketing tactics, and gives you one atomic weapon after another to really launch an effective attack on the marketplace and hold a position. It was a book of continuous eureka's for me as I read. I suggest keeping a notepad handy as you read because your bright ideas will begin to explode one after the other and you will want to record them for later use. This book is entirely loaded with data. I recommend it for everyone with a desire to be successful in business.