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The Airline Business

by Rigas Doganis

List Price:$61.95
Amazon Price:$55.75 & eligible for FREE Super Saver Shipping on orders over $25.
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Average Rating:5 out of 5 stars
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Editorial Reviews
Product Description
The Airline Industry is currently faced with its longest and deepest crisis to date: many of them are losing hundred of millions of US dollars, several have collapsed entirely, whilst others have had to be rescued by their governments. This crisis has been precipitated by external shocks such as the attack on the Twin Towers in New York, the invasion of Iraq and the SARs epidemic. However, in addition to this, the effect of these events has been exacerbated by dynamic and potentially destabilising internal developments.

This book provides a comprehensive analysis of the crucial events and key developments which have shaped, and will continue to impact on the dynamics of, the airline industry. Special attention is paid to the key challenges faced by the airlines such as continued liberalisation and 'open skies', the impacts of global alliances, new low-cost and no-frills carriers, on-line selling and distribution, privatization and the impact of disasters. Rigas Doganis examines the future prospects for the industry and assesses alternative policies which could help the sector adapt to the changing market place.


All Customer Reviews
Average Customer Review:5 out of 5 stars
0 of 0 people found the following review helpful:

5 out of 5 stars"Bible", 2008-09-15
Excellent book by excellent and professional author. This book should be the "Bible" for everyone in airline business. I am looking forward to next (updated) issue (if not mistaken it will be 4th edition ?) after airline earthquake in years 2008 /9 which probably completely change this "glorious" but difficult industry.


0 of 0 people found the following review helpful:

5 out of 5 starsBest Airline Book Ever!, 2008-03-04
This book is an excellent and outstanding tool with lots of consistent information and professionalism.


3 of 3 people found the following review helpful:

5 out of 5 starsInteresting and Informative, 2006-06-19

Rigas Doganis is one of the most well known serious authors on the air transport business. His seminal work on airline economics "Flying Off Course: the Economics of International Airlines" has been an indispensable guide and reference to managers, practitioners, students and other stakeholders of the air transport business since the early 1980s.

Doganis has established himself as a guru in the aviation industry and has added other important books including "The Airline Business in the 21st Century" and "The Airports Business", all of which have been very useful additions to my library and are excellent sources of critical information pertaining to the fascinating airline industry.

"The Airline Business" is a timely book that delves into the latest challenges that the airline industry has been grappling with through the deep recession and crisis of the first four to five years of the new millennium. In addition to the events of 9/11, the continued threat of terrorism, the SARS epidemic and the second Iraq War and other challenges, the industry is currently mired in the problem of ever escalating fuel prices.

This book provides readers with important insights into the impact of the various recent shocks and crisis on the future of the industry. In particular, Doganis explores and explains how the low cost phenomenon, the use of the latest online distribution systems, the impact of continued liberalisation and globalization, the major airline alliance groupings and consolidation of the industry will affect the airline business model.

This is a well written book that should be a valuable reference book for all practitioners, managers and other stakeholders of the air transport business.





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