by Donald J. Trump
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Product Description
In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career, and your life. Each chapter covers a basic rule or belief, and shows you how to make it work for you. Learn the vital qualities and skills that every successful businessperson needs.
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Average Customer Review:
2 of 2 people found the following review helpful:
 A Little Gem of Practical Advice, 2008-01-09
Trump 101: The Way to Success is a quick book to read, and worth the time it takes to learn the simple but direct lessons Donald Trump and Meredith McIver included in this little gem.
Just because the chapters are short, does not mean they don't contain some valuable advice. Some of it seems to be common sense to many people, but then we must remember that sometimes common sense is not as common as we would like. A short reminder of certain principles or strategies for success can be motivating and the prompting needed to get up and succeed.
One criticism some may have with this book is the promoting of Trump University. I actually believe this is a hidden lesson one can learn. Right up front in the introduction Trump states that a purpose of the book is to introduce the reader to Trump University, so you should not be surprised that there are plugs for Trump University programs. One thing Donald Trump does phenomenally is promote. He promotes himself, his businesses, and other businesses, products and causes that he believes in like no other. This is an important lesson!
Regarding the chapters and the lessons Donald Trump shares in this book, they are all simple and direct, but very important. Following all or some of the advice in this book will doubt help a person increase their levels of success. These chapter lessons include:
1. Don't Waste Your Life On Work You Don't Love: Passion Will Help You Do Better.
2. Set the Bar High: Make People OOH and AAH.
3. Think Trump Scale: Bigger is Better
4. Tough It Out: Be Persistent
5. Without Knowledge, You Don't Stand A Chance: Gain and Use Information To Your Advantage
6. You're Fired! Words No One Wants to Hear - Or Say
7. The Proof Is In The Doing: Learn By Doing and Taking Risks
8. Your Gut Is Your Best Advisor: Listen To Your Instincts
9. Personalize Your Pitch: Know Who You're Addressing
10. Surround Yourself With Beauty: Enhance Every Aspect Of Your Life
11. Negotiate to Win: Use Diplomacy
12. Think On Your Feet: It's The Fast Track To Success
13. Work With People You Like: It Sure Beats Working With Enemies
14. Where There's A Will, There's A Win: Think Positively
15. Swim Against The Tide: The Comfort Zone Can Pull You Under
16. Money Is Not Always The Bottom Line: It Can Be a Scorecard, Not the Final Score
17. Learning Is Exciting: Each New Project Is An Adventure
18. See the Whole Picture: But Be Prepared For the Picture to Change
19. Wait For the Right Pitch: Business Success Is All About Patience and Timing
20. Avoid Fixed Patterns: Be Open and Flexible
21. Speed Kills - The Competition: Get Right To The Point
22. Do More - Always Do More: Constantly Try To Top Yourself
23. Leaders Set The Pace: Find Your Working Tempo
24. Results Matter More Than Routes: Let People Follow Their Own Paths
25. Approach Your Work As An Art Form: Work Brilliantly
26. Keep Your Mind In The Game: Pay Attention and Stay Focused
27. It Takes Courage To Persist: Business Pressures Never Stop
28. Join The Explorers' Club: Learn About the Mysteries of Life
29. Confidence Is a Magnet: It Will Draw People To You
30. Keep Your Momentum Rolling: But Never Lose Control
31. Is the Problem a Blip or a Catastrophe? Expect Problems and Keep Moving Forward
32. Reach Within To Rise Above: But Temper Your Reach With Reality
33. Concentrate on the Target, Not on the Weapon: Focus On What Matters Most
It is pretty obvious with the chapter titles as to what the lessons of each chapter are. And as I stated, the chapters are short and quick to read, but they do contain pearls of wisdom. I found the book very easy to read and enjoyable as Trump illustrated the lessons with his own personal experiences.
Trump also included sections on a week of his life, as he has done in other books. I enjoyed reading these as well, and the week he included was the week his son was born, so you know it was a special week for The Donald.
Overall, I recommend this book as a quick, easy, motivational read with some direct and practical advice on success. If you do more than just read the book, that is follow some of the advice that is given, you will increase the successes of your life.
Reviewed by Alain Burrese, author of Hard-Won Wisdom From the School of Hard Knocks and the dvds: Hapkido Hoshinsul, Streetfighting Essentials, Hapkido Cane, and the Lock On Joint Locking Essentials series. Alain Also wrote a series of articles called Lessons From The Apprentice.
3 of 3 people found the following review helpful:
Best "personal approach to business book" I've ever read. A+, 2007-07-18
While The Apprentice TV show could make Trump seem trivial since he participated in so many childish arguments in "the boardroom" this book is the opposite. The book is hard to describe... maybe this does it:
It suggests what you might call a "personal approach" to business, converting core business issues into internalized personal decisions rather than external theories. Subjects like "business momentum", "learn by taking risks", etc., though simple, are considered as personal decisions to make rather than as dry business subjects. It is a simple yet complete book on core business & life issues that every business person must face head-on at some point. It is also very encouraging. A+
The ghost writer, Meredith McIver, is the best I've ever read and I've read a lot of them. Most of these type books are boring long discourses on various subjects but not Trump 101. Each chapter gets right to the point, is only a few pages long, wastes no time, and is clearly explained. You can read it all and not feel that the subject is being hacked to death. No filler here. Probably the ultimate example of quick to the point information that I've ever read yet complete enough to make complete sense. A+
1 of 1 people found the following review helpful:
Trump this!, 2007-04-22
Passion is your trump. Aim high. Be persistant and courageous. Balance knowledge with experience. Think realistic but be persistantly positive. find your niche. find common ground with your allies. Be a brave pioneer but not a stupid one. work for passion not money. This is just one fourth of Trump's wise and balanced maxims along with commentary. Its worth checking out.
1 of 2 people found the following review helpful:
Get the fundamentals!, 2007-03-23
After reading the whole book I just have three points:
1. Learn to think big, set high standards and get earn big.
2. Learn to read between Lines, Mr Trump let us know a lot of secrets and if you read carefully you can really can get the best of book.
3. Ivanka is beautiful and talented.
3 of 6 people found the following review helpful:
 what a waste of money!, 2007-03-21
Unless you just feel like being a nice person and donating some $$ to Donald Trump, do'nt buy this book! Its a terrible excuse for donald to just write down all of his accomplishments in a book, and sell you on how great his golf courses and buildings are! Watch the apprentice, save your money. At least the apprentice is FREE and somewhat entertaining!
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