Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine

Author Information:

Michael E. Gordon has had a diverse professional career in areas of science, entrepreneurship and education. He received a PhD from the Massachusetts Institute o f Technology. After twelve years in corporate research and senior management, he pursued an entrepreneurial career. One of the companies he founded was sold to a public British company.

Mike is the founder and president of The Center for Competitive Success, a consulting firm that coaches and trains executives and senior managers on entrepreneurial leadership, global corporate entrepreneurship, corporate revitalization, and strategies for competitive advantage. He is an adjunct professor at Babson College, the Harvard University Extension School and the International School of Management in Paris, as well as a faculty member of Trump University.

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All Customer Reviews
Average Customer Review:
2 of 3 people found the following review helpful:

Good, far from great, 2008-03-11
It's a great idea by Donald Trump to encourage people willing to pursue entrepreneurship to support them with specific 'how to do' books. Unfortunately, this books lacks depth. While the book covers many subjects and its basics it lacks an indepth analysis of issues. I'm not saying that it has to become academic, I just need more information on an individual subject. Anyone who has read 'Extraordinary Entrepreneurship' knows what i mean. It's approximately 3 times thicker but contains 50 times more information on the art of entrepreneurship.


2 of 2 people found the following review helpful:

What a great book!, 2007-08-19
An entrepneurship book worth your time and money! This book is more of a crash course in strategic entrepreneurship. The author is extremely qualified and passionate about the subject. The chapters are loaded with smart tips and valuable tools. I recommend this book for anyone who wants to be a global business leader. Finally, this book will get you thinking in ways to be a better entrepreneur.


2 of 2 people found the following review helpful:

New Venture Bible, 2007-08-13
Although I studied Entrepreneurism and now teach the subject at Waseda University in Tokyo Japan, I learned a number of things and synthesized a few things using Gordon's models that made it much easier for students to digest. This is the best book/text I know of to teach upper level undergraduates or beginning graduates students in management. I started an apparel company in 1989 and I wish I had this book as a guide. I made a lot of mistakes that I could have avoided using the information in this book.


3 of 3 people found the following review helpful:

Entreprenurial Genie in a Bottle! , 2007-08-13
If you ever thought of starting your own business and wanted to test, develop and launch your idea against a variety of practical and proven market scenarios, Michael E. Gordon's Entreprenuership 101 positions you for stellar success.

Crafted in an engaging and illuminating literary style, Gordon's book and the man himself, walks the talk! As a veteran entreprenuer who broke out of the corporate confines of bureaucratic lethargy, Gordon followed the glint in his eye and built and sold a company on an idea that had all of the hallmarks of a true opportunity. What exactly is a real opportunity and how do you know if you've got one? Read the book, understand Gordon's customer model and get ready for the ride of your life! This is truly a life-changing handbook for anyone with even the slightest inclination towards entreprenuerial freedom.


4 of 4 people found the following review helpful:

This book may also work its inspirational magic on you!, 2007-06-15
Gordon's Entrepreneurship 101 is one of the best books I've ever read! This all-in-one business book ranges from the entrepreneur's mindset to the actions taken. It develops a series of unique frameworks, models, and tips for essential entrepreneurial "thriving forces," the forces that not only lead the entrepreneurs to be successful, but also shape their business to be promising. Through a systematic approach and interactive learning model professionally designed by the author, the book enriched me more solid skills of HOW to turn our idea into a money machine that produces sustainable long-term profit more easily. Another feature of this book I particularly like is that the various analysis tools briefed in charts and exhibits can be downloaded from the website for our personal use.

I also appreciate the writing style in clear and direct presentation, which sort of exposed me to quick digesting, to quick absorbing, to quick thinking, to quick acting, and to quick changing. The best part of this book is the "Action" section at the end of each chapter. After getting the entrepreneur's mindset and being trained to think and act like an entrepreneur, you can't wait to take actions to be a real, ambitious and successful entrepreneur!

I highly recommend this book to all my friends, business partners and the people who are reading my review: don't miss this book; this book may also work its inspirational magic on you! As a venture capitalist, I can confirm with you that the people who possess the spirit of Entrepreneurship 101 are our investment targets!

-- review written by Janice Wang

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