by Kevin Hogan, James Speakman
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Product Description
Praise for Covert Persuasion:
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor
"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
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Average Customer Review:
0 of 0 people found the following review helpful:
Great information - must concentrate - technical and slightly laborious., 2008-08-31
To be fair, I have not read the book cover to cover yet - rarely do.
I must give it four stars, because the information is accurate and extremely useful. However, this book is not an entertaining read. The book does not flow well - one must search diligently for specifics.
I purchased the book hoping that it would be a quick reference book - that - it is not - although the information provided is accurate and engaging - it requires a concentrated amount of time and attention to the material to grasp the concepts clearly.
I was hoping for something to review quickly and to subsequently use as reference for situations requiring persuasive discourse. It does not lend itself well to this scenario, yet does provide valuable information.
Excellent information, accurate and useful - slightly difficult to digest.
1 of 1 people found the following review helpful:
some interesting techniques, 2008-05-22
very interesting read.
some of the techniques used by interrogators to determine if someone is lying was useful.
would recommend
1 of 1 people found the following review helpful:
Valuable and easy-to-digest, 2008-05-20
This book is good. It's no miracle that will
turn you into a sales-ninja, but it has a lot of
good information.
A lot of the stuff in here will be self-evident to
people who persuade for a living like copywriters
and salespeople... even preachers.
Just plain useful and worth reading. No one part
stood out as being jaw-droppingly informative. It's
a steady horse that delvers good, often usable information
from beginning to end.
2 of 2 people found the following review helpful:
 Excellent read for any Salesperson or Public speaker, 2008-05-13
I am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase.
Back to the book, the chapter on 20 Keys to persuasion in a story should be required reading for anyone in sales and public speaking. You've got to understand why you are telling a story and HOW to make it not just better, but captivating.
This book changed the way I deliver presentation! Before this book, the technical nature of my presentations would, understandably, put people to sleep. Now, I have the audience captivated and sold in the "pretalk" before I even start the formal presentation...the technical data becomes a formality. Because I followed Kevin's advice. I admit it was disconcerting at first to push myself out of the typical seminar drone comfort zone, but the results have been fantastic. AND I love giving seminars and presentations now, I look forward to them!
If you are in public speaking or any role where your ability to persuade it key, I hightly recommend this book.
1 of 2 people found the following review helpful:
Persuasion, 2008-04-01
This is a good book, but I would say it needs some more stories to help round it out. Gets into alot of specifics, and lists, that are helpful, but get to be a little boring. All in all, a very informative book, and helpful to know. Also easy to apply what is learned.
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