by Gary R. Morrison, Steven M. Ross, Jerrold E. Kemp
|
| Amazon Price: | $98.59 & eligible for FREE Super Saver Shipping on orders over $25. |
| Average Rating: |  |
| Lowest New Price: | $75.68 |
| Availablitiy: | Usually ships in 24 hours |
|
 |
|
Product Description
This valuable resource provides instructional designers with the guidance they need to meet the challenge of creating effective and efficient instruction. Maintaining a careful balance between theory and application, the Fourth Edition presents a practical, easy-to-follow approach to instructional design that can be applied to K-12 classrooms, higher education, distance education, and business programs. The authors incorporate behavioral and cognitive approaches into their model, so that readers can reap the benefits of both.
Customers who bought this item also bought
Average Customer Review:
0 of 0 people found the following review helpful:
 Instructional Design Guideline, 2008-02-13
This book has a unique way of presenting the information full of informative tables and figures. I really liked it because it gives a new dimension for the ID. Although, it is my second book I have read about this filed, I am feeling confident of my understanding of it.
0 of 0 people found the following review helpful:
 Don't buy this book, 2008-02-03
This is my college textbook and I hate it. I find that I have to take notes to make sense of the text. Sometimes I find that I have to back track in my notes & add content that seems misplaced in order.
I have other books I like better.
Carol P., Doctoral Student
0 of 0 people found the following review helpful:
 Thumbs-Down from a Grad School Class, 2007-12-02
This book was the text for a graduate-level instructional design course at my university. It was written in a "chatty" way for people who had never done instructional design before, explaining things ad nauseum. Unfortunately, most of us had at least some design experience, forcing us to wade through a lot of non-value-adding reading.
Interestingly, Amazon has wisely paired this book with "A Practical Guide to Needs Assessment" in its recommendations. The authors were particulary weak on Needs Assessment. Our class was lost on this topic, and most of us turned to outside sources. Actually, most of the outside sources (all available on the Internet for free) were more useful than the book.
Also, the authors wrote something to the effect of, "We're not particularly into the concept of 'learning styles,' so we're not going to address it." I thought that was pretty arrogant.
There is some good information in the book, but you have dig to find it and do some thinking to apply it. I also had to condense my reading into something like a "Spark Chart" to I could retrieve important information quickly without wading through all the text.
Meanwhile, I've been reading reviews in Amazon to try to find a "real" instructional design book to buy...
1 of 1 people found the following review helpful:
One of the Best Textbooks for Basic ID, 2007-05-26
I have used this text in several editions, both as a reference in my work as an Instructional Developer and as a one of several suggested ID texts I've used in teaching this subject.
It is one of the most comprehensive basic texts for the entire ID process, providing information not available in other more simplified texts. For this reason, you do not tend to read it as you would a novel. You read it in sections, to learn and apply, and you return to it later to validate your work and learn more.
One of its biggest benefits is that it presents situations and examples that can easily be applied to training in the "real world" of work, that is, in on-the-job training. It is not solely oriented toward K-12 and above educators, although it does have applicable examples for this area too.
As an ID practitioner and instructor for many, many years, I recommend this book as a basic and reference text for anyone truly interested in learning and using Instructional Design.
5 of 6 people found the following review helpful:
A review as a textbook, 2006-11-15
I have had to read this text for a doctoral level curriculum class. Frankly, it is a very dry, uninteresting presentation of curriculum theory and models. This is a serious flaw, considering this is a textbook designed to instruct learners how to design effective and stimulating curriculum. In addition, the authors do not seem to understand their audience. They appear to be directing their instruction toward business, industry and technology. However, there is an occasional reference toward educators, hardly recognizing that curriculum instruction is directly related to context of area concentration. The shifting back and forth between learning theories and characteristics in list format is distracting. A good text should act as a tool for guidance. This one totally misses the mark.
Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.
|
Store Categories
|