Actionable Web Analytics: Using Data to Make Smart Business Decisions

by Jason Burby, Shane Atchison

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Editorial Reviews
Product Description
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

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All Customer Reviews
Average Customer Review: 4 out of 5 stars

0 of 1 people found the following review helpful:

2 out of 5 stars

GOOD FOR COROPORATIONS WHO NEED TO IMPLEMENT ANALYTICS, 2008-07-13
This book is great for CMOs or marketing decision makers who are looking to incorporate web analytics into their business and have no idea where to start. It walks the reader through the entire process of finding and organizing the right team, how to define your metrics of success with your website, and how to contract the right partners to work with. The first eight chapters were useless to me personally. I did find chapters six through ten helpful in which it explains what key performance indicators to consider to determine your web sites success and collecting the right data to consider. It does provide a great list of questions to ask when you are evaluating different analytics solutions for your company's needs. Buy this only if you're a corporate type that needs a game plan of implementing web analytics plan from scratch.

1 of 1 people found the following review helpful:

4 out of 5 stars

Great Approach, 2008-06-16
The book's a little long winded and the points get a bit repetitive...Luckily they're all pretty much on the money. It's a great tool to help people understand the limitations of analytics and the value of using the right analytics. I've already recommended it.

1 of 1 people found the following review helpful:

5 out of 5 stars

Great Book To Make Web Analytics Actionable, 2008-05-14
The authors of Actionable Web Analytics clearly understand the technical intricacies of Web analytics. More importantly, they clearly understand the challenges faced by Web marketers and managers in distilling and communicating the value and ROI of Web sites and interactive campaigns. Given the critical need for cost-effective marketing integration across all media, I believe this is a must-read for everyone from Web analytics gurus to corporate CMOs.

1 of 1 people found the following review helpful:

4 out of 5 stars

Excellent Overview, 2008-05-02
This book presents an easy to understand overview of analytics as a whole. It is not a "how to" book on the latest analytics software. The authors forgo the typical pretense associated with this kind of "technical" material, presenting the information in a tone that makes analytics quite fun.

3 of 4 people found the following review helpful:

1 out of 5 stars

Theories and theories alone!, 2008-04-11
If you are looking for "Actionable Web Analytics" or how to "Use Data to Make Smart Business Decisions", then look somewhere else. The title of this book and the 5 star reviews given by some people here has misled me. I have red 75% of this book and finally decided to stop waisting my time. The book goes around web analytics and never gets into the point or give any specific practical recommendation.

It was a total waist of time and If there is a way I can return it back I will do so immediately.

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