by Howie Jacobson
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| List Price: | $24.99 |
| Amazon Price: | $16.49 & eligible for FREE Super Saver Shipping on orders over $25. |
| You Save: | $8.50 (34%) |
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| Lowest New Price: | $13.40 |
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Product Description
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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Average Customer Review:
0 of 1 people found the following review helpful:
 Book is very basic to say the least, I was expecting a lot more!, 2008-10-04
Book is very basic to say the least, I was expecting a lot more! What can you expect for $14 though right?
1 of 1 people found the following review helpful:
Lucky I Stumbled Accross It, 2008-09-21
Howie's book caught my eye one day while browsing. I wasn't even the guy who ran our Adwords account. I became that guy over night. If you just started an Adwords account, be grateful you aren't a few years in and 100K plus wasted on worthless clicks. Buy the book, digest the book, live the book, that's all i can say. I did, saved 10K in the first month, that's 10K we can use productively. The book is easy and fun to read with a step by step approach for correct Adwords use. Hope i've been clear, you're dumb if you have an Adwords account and don't read this book. Thanks Howie
0 of 0 people found the following review helpful:
Excellent and Perfect, 2008-09-16
This book it's fantastic, it talks about very simple things that a person can forget sometimes.
The Web Site that is included gives you a lot of new information about Adwords if you register in it, which is I think a very good thing.
Awsome book and easy to learn.
Congratulations!
0 of 0 people found the following review helpful:
New or Existing Adwords User? Add this to your reference library - it's a great training and resource guide!, 2008-09-08
If you are new to Adwords, like me, or are an existing user that needs to learn more - this is a MUST READ!!! The author takes the technical and puts it into layman terms. Although the author offers a little more reading flexibility, I advise the new user to walk through this book in a sequential fashion - obviously if you are an existing user then select the chapters that make sense and support your immediate needs - for all Adword users, make sure this becomes one of your top reference books. Yes, in addition to any material publised by Perry Marshall - his materials are also in my Adwords reference library as well, but you can never have enough reference material that is grounded on a stable platform, i.e. "Adwords for Dummies" by Dr. Jacobson!!!
2 of 2 people found the following review helpful:
An Excellent Introduction to Adwords, 2008-08-18
I've recently begun an Adwords project and found that this was very helpful in getting me started. It also provides many ideas and resources for future improvements of my usage.
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