by Jerri L. Ledford
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| List Price: | $39.99 |
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Product Description
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
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Average Customer Review:
0 of 0 people found the following review helpful:
 Nice Cover Pic!, 2008-09-03
I can't decide if that cover picture looks like they are giving me the finger, or just extremely phallic.
1 of 1 people found the following review helpful:
 The SEO Bible is a must have!, 2008-08-09
I will admit that my previous SEO experience consists of submitting my website URL to sites offering search engine submission services. Did I mention that this was 10 years ago? And all I got was spam from that. Anyway, I found the "SEO Bible" to be very informative. The book is well-written and easy to understand. I was able to utilize the techniques mentioned to immediately revamp my blog and three websites. There is a visible difference in my site statistics/page rankings when comparing traffic before and after reading the SEO Bible. If you're going to have a blog or website, read this book and learn how to do it right instead of fumbling around in the dark for years like I did!
0 of 1 people found the following review helpful:
Essencial para boas práticas de SEO, 2008-08-05
Excelente livro para quem deseja se aprofundar nas técnicas de SEO (Search Engine Optimization). Essencial para agências e profissionais de SEO.
(www.curso-seo.com.br)
0 of 0 people found the following review helpful:
 Great Book, 2008-07-30
The SEO Bible will help organizations and business in the small to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information on how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign.
8 of 9 people found the following review helpful:
 Long on Words -- Short on Expertise, 2008-05-13
The first thing you should read in this book is the author's bio on the back cover. You'll discover that her expertise is freelance business writing, not SEO. That will go a long way in explaining why her book just skims the surface of this complex subject and will provide you with precious little information you can actually use. This book has lots of words, but very little expertise and no depth.
Her discussion of meta tags, title tags, and meta name descriptions, for example, goes no further than explaining what a meta tag looks like. She writes, "Such a tag for the search engine optimization page might look like this:" She then shows us an example...and then moves on to other subjects. There is no in-depth discussion of how to write these critically important tags, how to use or not use keywords or keyword phrases in these tags, no discusses relating to keyword denisty or character length in meta tags or practical example of how sucessful meta tags are written. All you'll be given is an example of what a meta tag looks like. And that's why this book can be described in one word -- shallow.
If you need a bigger clue, this "expert" in SEO has not created any website or blog for her book. Try Googling "SEO Bible" and see what you get. It won't be her book. Sure, there's a page ranking compliments of Amazon.com. But that wasn't her doing. She hasn't even created anything TO optimize. This person probably knows a lot about research and writing -- but knows very little about SEO. Don't be sucked in by the title. This book is not worth it.
Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.
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