by Dave Lakhani
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Praise for Subliminal Persuasion
"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
-Chet Holmes, author of The Ultimate Sales Machine
"I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
-Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers
"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."
-Ben Mack, author of Think Two Products Ahead
"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"
-Michael Lovitch, CEO, Hypnosisnetwork.com
"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
-Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich
"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
-Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths
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Average Customer Review:
0 of 0 people found the following review helpful:
 You need to read Lakhani's books , 2008-07-24
Subliminal Persuasion Influence & Marketing Secrets They Don't Want You to Know. Dave Lakhani. 2008. ISBN 9780470243367. Also Persuasion. the art of getting what you want. Dave Lakhani. 2005. ISBN0471730440. Taken together these are two of the bets books on persuasion I have come across . The author uses his well researched techniques throughout the book so you can experience how persuasion is not manipulation, its selling, marketing, seduction. all rolled up. Lakhani is the guru in this space and his research is extensive and documented for the discerning reader.
You need to read these books to
1. recognize and be forewarned when techniques are being used and
2. learn how to apply them.
You will recognize the impact of these techniques through stories about Volvo (safe and boxy), The Sierra Club, the Organic Food movement (pay more for the same thing) as well as the Natural movement. Read about the most influential (and unknown) American ever, Edward Bernays who made it fashionable for women to smoke, promoted bacon and eggs until it was the American breakfast, stoked the fear of communism to "rally the population", and participated in the United Fruit Co /Guatemala/CIA led government toppling. Bernays believed that the conformity of the masses made for a smoother "democratic" society. Amazing yet serious stuff.
The authors take on Positioning:
* Positioning and packaging is creating a legendary message that meets the expectation of your target audience and gains persuasive compliance.
* We are leveraging storytelling.
* We are focusing on creating complementary models
* We are creating a persona that is easily identifiable with you, your company, and your product or your service you are leveraging.
Taken with Chip Bells work on customer loyalty, these persuasive techniques create a one two punch that would help you beat most opposition. I believe that todays sales and marekting leaders need to become more familiar with Lakhanis work. They are easy concise reads, well worth the little effort to learn.
1 of 1 people found the following review helpful:
 AntiEntrepreneur's Code Book, 2008-07-18
Dave Lakhani's Subliminal Persuasion is a great book for AntiEntrepreneurs who no longer wish to be controlled or influenced by advertising, publicity or any other attempts from an outsider to create behavior. Dave outlines the tools, then tells you how they work and why. Anyone seeking to gain the upper hand will want this book in their arsenal. Anyone seeking to stop marketers from pushing them towards purchases, can see exactly what is being done to them.
He even explains product placement and why it works on television shows in a way that is easy to understand. I work with people on product placement and now I have a reference for the information they need.
If you own a business want to make it through the current recession with plenty of money, doing the strategies in the book will get you there. I highly recommend this book to Wright Place TV Show viewers and Entrepreneurs everywhere.
1 of 2 people found the following review helpful:
 Compelled or persuaded to write a review?, 2008-07-07
This is my second book to read by Dave and I must say it seemd a little pieced together. His first book on Persuasion was well crafted but this one seems choppy at best. Much of his information in this book seems to be a regurgitation of other books on persuasion.
I was impressed with some of the information which I found very interesting, but some of it was quite strange.
For instance, a quote atrributed to George W Bush on page 98 has no source for the quote. And regardless of what you feel about this man, the quote attributed to him is rather strange and I cannot imagine any President saying something like that. I e-mailed Dave about the quote and never received a reply.
I find it ironic that in a book about Subliminal Persuasion he would try to subliminally persude you about a political figure. I would hope that he has more integrity in the future when attributing quotes from anyone without any bibli.
Much of the book is about branding and is decent but not new material. I really tried to get into this book but it just fell flat.
1 of 1 people found the following review helpful:
Subliminal persuasion, 2008-06-26
An easy to read, no nonsense, guide into the world of modern day propaganda. The author offers more than a walk down memory lane to the origins of subliminal advertising; he offers practical tools that enable the reader to implement his ideas, as well as sources of additional information.
Useful book for the advertising novice and a reminder to the experienced marketer the power of subliminal advertising.
0 of 0 people found the following review helpful:
Subtle But Effective, 2008-06-07
As someone who has read all of Dave's books, I would have to agree that this is his finest work to date. This book gives a step-by-step roadmap and process anyone can follow to become more persuasive.
The difference between this book, and Dave's first one:
Persuasion: The Art of Getting What You Want is that this book is much more subtle, though no less effective. It is possible to become subliminally persuasive, and to have people adopt your opinions and viewpoints without any direct or overt recommendations.
The methodology for accomplishing this is in this book. Like any other technique, these can be used for good or evil. But, whether you use them or not, you need to know about them. We are constantly being persuaded by subliminal means everyday. And, in this case, ignorance is not bliss.
As a small business owner, these techniques are particularly crucial for getting your business noticed. You'll learn how to use the power of endorsements very effectively, for instance- and how to create lots and lots of social proof. This means that your customers or prospects practically sell themselves on your product or service. Result: more money, with less work for you.
This is not the kind of book you can read once and "get it." You need to read it once, let it sink in, and then go back and read it again. If you really want to master it, read it the third time- and then, APPLY what you've read. No book will work unless you implement what you've learned.
I've been able to use several of these techniques in some sales meetings I've recently had, and my outcomes have been very good- with much less effort.
I suggest reading both Persuasion: The Art of Getting What You Want along with this book. You can never be too persuasive.
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